Watch the style of how TV news is presented, and it’s like watching, “Land of the Clones.” Television news today – local, cable or national – is all formula driven.
Too much is at stake when a crisis hits for the increasing bad behavior of sloppy, sensationalistic reporting and media inaccuracy to be condoned.
The legacy local PBS funding model no longer works in the digital era, and the lack of seasoned broadcasters at the helm creates a crisis with few answers.
In the nation’s capital area, an area with superb medical facilities, there is hot competition. And, they invest heavily in topnotch professional communications and marketing.
Public relations expert David Bray says a lot of people over age 50 in the PR business are being left behind by technology. His advice? Learn what you have to learn because if you don’t, it’s the beginning of the end.
Communication – the act of sharing information and news – is a primal need, regardless of culture, and as old as humankind. For it to be credible and sustainable, it must be accurate.
Even in today’s digital era of brevity, 140-character Tweets and self-promotion, the age-old style of good storytelling still dominates.
Websites are not a field of dreams. They are all about purpose and, especially, audience. As Ted Leonsis, co-founder of AOL, is fond of saying, “It’s all about attracting eye-balls.”
We live in a world seemingly in crisis mode – horrific gun murders around the country spawn sharply divided opinions, and no expedient action other than making public schools into fortresses of self-defense rather than for learning.