Threat Level is Murky
The color-code threat level at America’s airports has been “Orange” for so long, it’s become rusty. Don’t believe me? Drive into Houston’s Intercontinental Airport and a permanent sign, now rusting and faded, informs you of the orange threat level.
David Meerman Scott: Creating Authoritative Voice
Author, consultant and communications thought-leader David Meerman Scott has come out squarely in support of my project with the Imperial Sugar Company, saying “brand journalism creates an authoritative voice” for the company’s new online newsroom.
Washington Post Apologizes for Exclusive Access
I held off at first writing something about this story when it first broke last week, primarily to see how it would unfold. There was something about the story that seemed to ring so true about the Post today even though what the paper did was so bone-headed.
The Ideal Online Newsroom
These days, it seems pretty obvious that any smart company has to prominently position its expertise/experience to:
Be clearly heard and stand out in all of the right ways.
Best “manage the conversation” around its image and reputation.
Be timely and relevant.
The Passing of Icons
All at once, the ranks of baby boomers are thinner. And the ranks of boomer icons: Farrah Fawcett, a leading-edge boomer, and Michael Jackson, on the other end of our generation. My friend Mike Petrie writes this tribute about the passing of icons.
