Reputation Management
Hey, ya know what?! … junk words are a lazy way of speaking
“Hey, ya know what?” our president often says at news conferences and speeches when he begins a thought or answer to a question.
No, Mr. President, I don’t “know what”—that’s what I expect you to tell me. Furthermore, it’s not a very “presidential” or top executive style of speaking.
Amtrak to Public: Trains are Dangerous; Terrorists may Strike
Amtrak, America’s passenger train service, is working hard to scare the crap out of people who ride trains. Widescreen TVs in Amtrak stations are running a lengthy video produced seemingly to convince us that terrorists may strike your train at any moment. What they are doing sure seems more like “security theater” to justify a fat cop budget … and, it feels dishonest.
Brand Journalism
What is Brand Journalism, and Why is it Important?
Boeing uses it to show us what an Air Force base test flight is really like. So does Louisiana Seafood, as a way for fishermen and seafood processors to tell their stories after the devastating BP oil spill. It’s called “brand journalism,” a new form of communications for business that’s rapidly emerging.
When Disaster Hits, Report Your Own News
When the disaster hits, news crews show up – reporters, photographers, satellite trucks. They do stories about human suffering and destruction, always in a predictable, formula approach. After a few days – seemingly on cue – they depart to move on to the next disaster du jour.
Personal Notes
Restrictions on photography in public in name of fighting terrorism
Mount your digital camera on a tripod, start taking photos of the U.S. Capitol building, the White House or even Union Station, the train station, and there is a good chance police will show up, asking questions. Friends in the news media have been sharing countless stories of being stopped, blocked, questioned and detained by police.
Jay Hunter Morris: Watching a Star Rise Through Talent, Hard Work and Being Real
Jay Hunter Morris knows that talent alone does not necessarily lead to success. And, it certainly will not land you in a starring role at New York’s Metropolitan Opera. That takes a lot more work. Now, he is starring in one of opera’s most demanding roles before a global audience.
Social Media
Measuring social brand value of the world’s leading brands
In November 2011, Sociagility.com – an organization that ranks corporate social brand value – looked at the social brand value of 50 of the world’s leading brands, creating a revised top 50 ranking according to their social media performance. The results are fascinating.
SOCIAL is driving the fastest cycle in technology
The convergence of social media with the proliferation of cheap wireless connectivity, “the cloud” and Web-enabled smartphones are driving what is described as the biggest leap forward in the I.T. revolution.
Other Recent Posts
Active News Sites Vs Tradition Online Newsrooms
It is a reality in our fast-moving, digital-driven world that words matter. And, certainly in the field of communications where new uses and more precise usage of words and phrases play a key role in determining such essential factors as competitive differentiation, authenticity and value. Take, for example, online “newsroom” versus “news site.” There is a big difference.
Stratfor: How Not to Manage Crisis Communications
The major website hacking of 2011 – labeled “The Hack of the Year” by the media – has now spilled over into a new year and is shaping up as a classic case history of how not to manage corporate communications and brand image in a crisis.
