It’s About Brand Leadership, Not Marketing
We consulted recently with a team at one of the world’s most respected corporate advisory organizations. They wanted to know more about our strategic, proprietary model to building corporate online newsrooms that are vastly more effective at managing online brand image and reputation than anything else.
Online Newsroom vs. Online Cemetery
The brand-enhancement potential of using today’s powerful and influential online tools to dramatically broaden awareness for any organization is significant and proven. Organizations ranging from Samsung and Cargill to Imperial Sugar and the LA Kings recognize that legitimate news attracts meaningful attention.
Primary Audiences for Online Newsrooms
It is a misperception in the PR business that the primary audience of an organization’s online newsroom is the news media.
How Much are Head Hunters Hurting PR?
It’s a familiar story – a seasoned PR veteran is approached by an executive search firm, hyped over an attractive-sounding corporate position, strung out through a series of interviews, and then, told that the evaluation process is too far down the road … or some other lie.
On My Birthday, Some Observations
Maybe it was the fact that I had a birthday recently. I have been reflecting on a number of things about our curious American society … so, I’ve decided to write down some thoughts here … with a little inspiration from Dolly.
