How to Get Great Media Coverage
Event publicity is a tough business. There always seems to be something sexier, more appealing competing for the media’s attention. On top of that, resources of today’s mainstream media to cover stories is stretched by cutbacks and shrinking budgets.
First Attempt to Dig Out of Snow Storm
My neighbor Drew was first out today with his trust snow blower, attempting to dig out of the massive amounts of snow dumped on the Washington, D.C., area. Here’s some HD video.
How Looks Can Be Deceiving
It would be so easy to drive through Lutcher in southern Louisiana and not pay any attention to the weathered, century old, two-story storefront in bad need of paint. The building appears that it might even be abandoned, at first glance. Ah, but looks can be deceiving.
Anatomy of How to Report TV News
Television news today – local, cable or national – is all formula driven. There are a few exceptions, like PBS NewsHour and HD Net’s World Report, but just a few. The rest of it is mostly shallow, inane and predictable.
Corporate Dumb and Dumberer
CTS Corporation of Elkhart, Indiana – a company many of us have never heard of – has bubbled into the news as the maker of the faulty Toyota accelerator pedals linked to the biggest vehicle recall in automotive history, a recall even NPR, which chooses its words carefully, has called “unprecedented.”
