David Henderson is an advisor and counselor to CEOs and senior executives on enhancing the value of organizational brand positioning, leadership and reputation in today’s fiercely competitive digital world.
He has rare and substantive credentials — Emmy Award winning former CBS Network News correspondent, bureau chief in Asia, and investigative reporter; expert global consultant to organizations and corporations on achieving authentic brand differentiation; veteran in the use of online technology for influential strategic communications.
Here are some career highlights followed by detail:
- CEO of News Strategies LLC (www.newsstrategies.com).
- Emmy Award winning former CBS Network News correspondent; investigative news unit at the CBS Evening News; and network television and radio correspondent/bureau chief/producer in New York, Tokyo and Hong Kong.
- Pioneer in utilizing the evolving trends of digital and online news storytelling through unique strategic planning approaches as mainstream news media shrinks globally.
- Author of three books on changing strategies, styles and methods for effective communications in an ever-changing media world. Two of the books are used widely as university textbooks.
- Publisher and co-founder of BoomerCafé.com, the original (founded in 1999) and most popular site for baby boomers with active lifestyles.
- Lecturer on strategic communications planning and creative approaches for digital influence at George Washington University and the University of Virginia as well as countless training conferences worldwide.
- Piloted recalibrating the brand image of Gulfstream Aerospace as Vice President for global communications and marketing. His work positioned the company for a successful IPO and made the name “Gulfstream” the hallmark of corporate aviation.
- Leader of the global image and reputation practice at Edelman Worldwide.
David’s consultancy – News Strategies LLC – is a new kind of strategy and technology driven communications firm, grounded in the tenets of good journalism, exceptional crisis management, and committed to helping CEOs and top executives competitively differentiate and transform their organizations.
David regularly consults and lectures at strategic communications workshops and conferences, and at universities in the U.S. and Europe.
He has written four books on the media and evolving communications trends. The most recent is Making News in the Digital Era.
Stories unite people.
Storytelling – using the disciplines of journalism – is a powerful tool for moving people emotionally, improving retention and response to messages.
For more than 20 years, David’s signature style has been to use the power of stories to unite people. Real stories – timely, appealing, visual – capture favorable audience awareness for clients. It is a technique that eclipses traditional media relations and PR tactics.
For example, he made Gulfstream Aerospace the hallmark of corporate aviation worldwide by positioning the competitive advantages of owning a GV – creating the notion that owning a Gulfstream is a valued and essential tool for business success. It was a dramatic shift away from the company that once saw itself as just making aircraft. The rebranding resulted in an unprecedented 400 percent sales growth and positioned Gulfstream for an over-subscribed $2-Billion IPO.
Connections in technology and online.
“David Henderson gets it. He knows the online media world and has interesting things to say.
Besides, he’s the dude who got me on Twitter.”
@RainnWilson today has more than four (4) million followers on Twitter.com.
In 1999, David teamed with friend and fellow journalist Greg Dobbs to launch BoomerCafé.com, one of today’s most popular online magazines for baby boomers with active lifestyles. He actively continues as Publisher and Co-Founder of BoomerCafé and is a leading expert in how to market to and connect with baby boomers.
He advised Lexiquest, the computational linguistic search engine company, that eventually became part of Google.com.
David has adapted the latest digital technology to help clients increase influence and clout, particularly in the area of dynamic and timely news sites.
Blue ribbon clients.
David has provided professional strategic communications counsel to clients around the world, including reputation management, media relations, media interview techniques and crisis communications. He has worked together with BBC News, Cornell University, Technion University, Saint Mary’s University of Minnesota, the University of Rochester Simon Graduate School of Business, CSX Transportation, Retirement Living TV, Imperial Sugar Company, Bombardier Aerospace, Learjet, ICB Kuwait, National 4-H Council, Louisiana Seafood Promotion and Marketing Board and numerous other corporations and organizations.
Exceptional accomplishments and credentials.
Among his many achievements, David directed high profile public affairs and media advocacy in support of litigation before federal courts and the United States Supreme Court.
David served as senior vice president at Edelman Worldwide in the nation’s capital where he led the corporate brand and reputation management group and advised major clients including CSX Transportation, BF Goodrich and Bombardier.
His most recent of four books is “Making News in the Digital Era,” published by Author Solutions (ISBN 978-1440153075). The book explores new marketing and brand management opportunities in the digital revolution and helps readers to navigate and make sense of the fluid and complex online media environment. David is also author of the popular “Making News: A Straight-Shooting Guide to Media Relations,” which is used widely as a college textbook and “field guide” for best practices in the field of communications.
David has appeared on nearly every major media organization in the world, including CBS Evening News, CBS Morning News, NBC Nightly News, The Today Show, BBC News, Mutual Radio, Westwood One Radio, National Public Radio, The Voice of America, The Washington Post, The Los Angeles Times, Associated Press, The Times of London … and on and on.
Awards and accolades.
Among many distinctions, he was awarded an Emmy Award for outstanding investigative reporting on CBS Network News, and a Platinum Record for marketing and promotion of the historic Three Tenors Concert in Rome. He was Executive Producer of the PBS program on the making of the Three Tenors Concert. David has also won countless awards in the field of communications.
David taught strategic communications, the tenets of journalism, and news writing for many years as an adjunct professor at the University of Virginia and has been a lecturer at the George Washington University graduate school of communications.
David is a native of the Washington, DC, area. In spare time, David travels with his wife; is an avid photographer; published author; enjoys opera, choral, and baroque music; and is Executive Producer of the film, The Barber’s Diaries, now in production.
It’s easy to reach David …
Email: David (at) DavidHenderson (dot) com
David Henderson’s photo (high resolution, ~10MB) for download – click here.
Photo by Cecil Brathwaite.
All intellectual property, images and other materials on this site are ©1998-2015 David E. Henderson, and may not be used or reproduced without specific permission.