David Henderson is a veteran communications strategist ... author ... online publisher ... and Emmy Award winning former CBS Network News correspondent. He is based in Washington, D.C. ... his experience is global.
David is a recognized authority on media trends and today’s dynamic convergence of mainstream media with New Media and the digital revolution driven by Web 2.0. He advises companies and organizations on digital online strategies and methods for achieving greater impact through comprehensive strategic communications plans. He has managed strategic and media initiatives around the world, has established a vast network of collaborative resources in public relations and the media and is experienced at effective communications in brand development and in support of litigation and crisis management.
David's areas of expertise include --
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•Strategic communications: The intelligent use of the most effective public relations methods with today’s communications styles of mainstream media and New Media to achieve meaningful results.
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•Strategic media relations: Global media expertise in support of reputation and brand development, outreach to online New Media and bloggers, crisis management and litigation;
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•Digital strategies and online advocacy: Using the latest dynamic tools for effective contemporary public relations, including blogs and interactive online content/information management platforms and RSS to impact change and favorable outcomes;
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•Competitive positioning: Strategic communications planning and methods to create winning differentiation.
As senior vice president at Edelman Worldwide, David led the corporate brand and reputation management group and advised major clients including CSX Transportation, BF Goodrich and Bombardier. In his role as vice president of global marketing and communications at Gulfstream Aerospace, he favorably positioned the company’s brand image for a successful IPO and helped enhance sales of Gulfstream business aircraft.
An active blogger since 2003 and online publisher since 1999, David is co-founder and publisher of BoomerCafé™ - the Internet's oldest and most popular online creative writing project for baby boomers with active lifestyles. His blog - Clear Voices in a Cluttered World - focuses on trends in the fields of communications, brand management and the media.
Among associations and not-for-profit organizations, David worked with leaders of the national 4-H youth development organization to enhance appeal and awareness of the 4-H brand nationwide. His strategic approach boosted funding, membership and media interest.
David's recent book Making News is an insider's look at today’s convergence of traditional journalism with emerging New Media trends and the influence of strategic communications.
He regularly speaks at communications and media relations workshops in the U.S. and Europe, and is an adjunct professor at the University of Virginia, where he lectures on the latest trends in strategic communications, brand management and the use of the media as an effective channel for influential communications. David is a native of the Washington, D.C., area.
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