Strategic Communications
Peter Morici is a one-man news media coverage machine, using timing, contacts
Washington-based economist, pundit and professor Peter Morici really knows how to actively generate meaningful media exposure in the digital era … and, he confirms my belief that many intelligent people with a sense of news timing, curiosity and awareness for what editors seek can do media relations.
In the Digital Era, Make Your Own News
Today’s digitally-driven information revolution is creating a new-world business matrix and model. Organizations large and small are finding they can simply bypass mainstream media to communicate their news, in their way, directly and effectively, to their publics.
Reputation Management
The difference between a “new offering” or just another sandwich on a PR firm’s menu
When you hire a public relations firm these days, what are you buying … aside from their hours? With large agencies, such as Edelman and Hill & Knowlton, demanding hourly fees that may total $30,000 to $40,000 a month, minimum, are you getting a full course of services, a la carte or merely recycled scraps? Veteran New York City communications executive Steve Hoechster compares the PR business with a deli menu and provides this perspective.
An organization’s message is most powerful when it focuses on value to others
Even though many companies and organizations remain obsessed with the outdated marketing and PR tactic of narcissistically talking about themselves, fewer and fewer audiences are listening in today’s noisy world. People desire an emotional connection with a company’s products or services. P&G is the latest shining example, using a stunningly beautiful and storytelling TV commercial now airing in Britain.
Personal Notes
Website hosting is like a jar of jelly beans: Some good, some not-so-good
Website hosting companies have become an essential and important component of how we communicate these days, whether in business or for personal uses. We buy their site hosting services to get on the Internet. We cannot do without them. A few have exceptional customer communications skills; most are far less transparent.
The counterbalancing effect of influence and simplicity
Look around us. Listen. It seems we are becoming, in America, a culture of noise, coarseness, exploitation, avarice, division. Real life mirrors television, television mirrors real life.
Brand Journalism
Organizational storytelling … do facts and self-promotion beat real stories?
Raf Stevens, a terrific corporate consultant in Europe and a colleague, is always asking good questions and bringing clarity to complicated issues. He is so passionate about exploring the question – “No stories, no fans?” – that he has written a book by that title. Raf has found that the more companies self-promote, the less likely they are to connect with audiences.
The value of academic programs comes alive using the concept of brand journalism
Saint Mary’s University of Minnesota in Winona, MN, may be not be one of the largest centers of higher education but the university is a creative powerhouse of exciting, ground-breaking programs that have far-reaching impact and value. Here’s the most recent of many success stories.
Other Recent Posts
Weingarten: PR teeters on a ludicrous lie to clients
Washington Post columnist Gene Weingarten has gotten fed-up with PR people and is taking his beef public. In a May 6, column, Weingarten wrote, “Their (PR people) entire existence teeters on a ludicrous lie they tell their clients: that they are tight with the media.”
Self-promote or perish … and the second coming of PT Barnum
“Self-promote or perish” is the latest pop mantra around ego-driven Washington and other highly competitive environments. May sound a bit crass at first blush but there’s practical truth in it.
