Comments on: Recession in PR: Perception or Reality? http://www.davidhenderson.com/2008/02/21/recession-in-pr-perception-or-reality/?utm_source=rss&utm_medium=rss&utm_campaign=recession-in-pr-perception-or-reality Writer, communications strategist, Emmy Award winning former CBS News correspondent Wed, 25 Apr 2012 12:24:53 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: David http://www.davidhenderson.com/2008/02/21/recession-in-pr-perception-or-reality/#comment-1124 David Wed, 27 Feb 2008 23:09:57 +0000 http://www.davidhenderson.com/blog/2008/02/21/recession-in-pr-perception-or-reality/#comment-1124 If you are referring to the communications tools of Web 2.0, they are not products but rather components or, as I say, tools that can become dynamic elements of an organization's online Web site. Quite frankly, the days of static HTML sites have pretty much gone the way of FAX machines and have been replaced by interactive elements that better engage audiences in conversations. Will the tools of Web 2.0 favorable impact audience appeal? Yes, if used within an over-arching strategic communications plan that includes conventional marketing and PR with blogs, streaming video, wikis, podcasts, etc. If you are referring to the communications tools of Web 2.0, they are not products but rather components or, as I say, tools that can become dynamic elements of an organization’s online Web site. Quite frankly, the days of static HTML sites have pretty much gone the way of FAX machines and have been replaced by interactive elements that better engage audiences in conversations. Will the tools of Web 2.0 favorable impact audience appeal? Yes, if used within an over-arching strategic communications plan that includes conventional marketing and PR with blogs, streaming video, wikis, podcasts, etc.

]]> By: miriam hyman http://www.davidhenderson.com/2008/02/21/recession-in-pr-perception-or-reality/#comment-1123 miriam hyman Wed, 27 Feb 2008 20:31:32 +0000 http://www.davidhenderson.com/blog/2008/02/21/recession-in-pr-perception-or-reality/#comment-1123 Interesting. So do you think that this type of product will draw in substantial numbers of NEW listeners/readers/viewers? Interesting. So do you think that this type of product will draw in substantial numbers of NEW listeners/readers/viewers?

]]> By: David http://www.davidhenderson.com/2008/02/21/recession-in-pr-perception-or-reality/#comment-1122 David Wed, 27 Feb 2008 05:13:31 +0000 http://www.davidhenderson.com/blog/2008/02/21/recession-in-pr-perception-or-reality/#comment-1122 Timely question. Mainstream media has been called, "fractured." Traditional revenue streams are shifting toward the Web, newspapers are cutting staff, TV news is cutting expenses and, with the exception of NPR, radio news is running on a shoestring. It's all because of audience shift to online sources for news and information. My opinion is that it is essential, not only for the media but for all meaningful businesses to develop skills with the powerful tools of Web 2.0. We not longer are in the era of talking to audiences but rather in conversations with key audiences, listening to what people express and responding an a transparent manner. Timely question. Mainstream media has been called, “fractured.” Traditional revenue streams are shifting toward the Web, newspapers are cutting staff, TV news is cutting expenses and, with the exception of NPR, radio news is running on a shoestring. It’s all because of audience shift to online sources for news and information. My opinion is that it is essential, not only for the media but for all meaningful businesses to develop skills with the powerful tools of Web 2.0. We not longer are in the era of talking to audiences but rather in conversations with key audiences, listening to what people express and responding an a transparent manner.

]]> By: miriam hyman http://www.davidhenderson.com/2008/02/21/recession-in-pr-perception-or-reality/#comment-1121 miriam hyman Wed, 27 Feb 2008 00:54:42 +0000 http://www.davidhenderson.com/blog/2008/02/21/recession-in-pr-perception-or-reality/#comment-1121 Hi David, I'm interested in your thoughts and those of others about the challenges facing traditional media in the face of Web 2.0. As a former CBS network news correspondent, do you think that developing social networks around their content would benefit traditional media (radio, newspapers, TV)? Hi David,

I’m interested in your thoughts and those of others about the challenges facing traditional media in the face of Web 2.0. As a former CBS network news correspondent, do you think that developing social networks around their content would benefit traditional media (radio, newspapers, TV)?

]]> By: Tom Ford http://www.davidhenderson.com/2008/02/21/recession-in-pr-perception-or-reality/#comment-1119 Tom Ford Fri, 22 Feb 2008 00:17:49 +0000 http://www.davidhenderson.com/blog/2008/02/21/recession-in-pr-perception-or-reality/#comment-1119 I think it is only technology change I think it is only technology change

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