Comments on: Behind the Boomer & Web 2.0 Curve http://www.davidhenderson.com/2008/02/28/behind-the-boomer-curve/?utm_source=rss&utm_medium=rss&utm_campaign=behind-the-boomer-curve Writer, communications strategist, Emmy Award winning former CBS News correspondent Wed, 25 Apr 2012 12:24:53 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Martin http://www.davidhenderson.com/2008/02/28/behind-the-boomer-curve/#comment-1126 Martin Thu, 28 Feb 2008 22:20:49 +0000 http://www.davidhenderson.com/blog/2008/02/28/behind-the-boomer-curve/#comment-1126 They are behind the curve because most of their corporate clients don't know what to do with the technology and choke on the investment required to fully take advantage of it. Hence there's no client demand and no revenue potential. They are behind the curve because most of their corporate clients don’t know what to do with the technology and choke on the investment required to fully take advantage of it. Hence there’s no client demand and no revenue potential.

]]> By: Chuck Nyren http://www.davidhenderson.com/2008/02/28/behind-the-boomer-curve/#comment-1125 Chuck Nyren Thu, 28 Feb 2008 16:24:00 +0000 http://www.davidhenderson.com/blog/2008/02/28/behind-the-boomer-curve/#comment-1125 Yes, everybody’s late to the ballgame. AARP hasn’t given up – they’re just clumsy at it: <a href="http://advertisingtobabyboomers.blogspot.com/2007/05/music-for-grownups.html" rel="nofollow"> Music for Grownups</a> I see a difference between FH and Edelman. FH showed up a bit under the radar, had and hired some good people, is low-key and not pretentious about their jump into the Boomer pond. One executive with FH Boom co-wrote a book about marketing to Boomer women, and it’s good. She’s intelligent, quirky, interesting - and acknowledges other books and other experts on the subject in the FH BOOM blog. Edelman dropped in like a bomb – with what they touted as a revolutionary survey that, they said, would destroy myths and blow everybody out of the water. This tepid survey revealed nothing even remotely new or relevant – the same stuff I and a bunch of others have been saying and writing about for years. That is, of course, the world of PR. One firm is down-to-earth, transparent, helpful – another bombastic, crude, and full of B.S. In my book, published in 2005, I predicted that the 'revolution' - if it happens, would be taking place n smaller and medium-sized agencies. I'm not sure if I'll be correct on this one - but I do share your view, for the most part, about the holding companies. Yes, everybody’s late to the ballgame. AARP hasn’t given up – they’re just clumsy at it:

Music for Grownups

I see a difference between FH and Edelman. FH showed up a bit under the radar, had and hired some good people, is low-key and not pretentious about their jump into the Boomer pond. One executive with FH Boom co-wrote a book about marketing to Boomer women, and it’s good. She’s intelligent, quirky, interesting – and acknowledges other books and other experts on the subject in the FH BOOM blog.

Edelman dropped in like a bomb – with what they touted as a revolutionary survey that, they said, would destroy myths and blow everybody out of the water. This tepid survey revealed nothing even remotely new or relevant – the same stuff I and a bunch of others have been saying and writing about for years.

That is, of course, the world of PR. One firm is down-to-earth, transparent, helpful – another bombastic, crude, and full of B.S.

In my book, published in 2005, I predicted that the ‘revolution’ – if it happens, would be taking place n smaller and medium-sized agencies. I’m not sure if I’ll be correct on this one – but I do share your view, for the most part, about the holding companies.

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