Online Newsrooms: Time for Change
I invite you to read my commentary today in Bulldog Reporter’s Daily Dog online newsletter: Apples to Oranges: Most Online “Newsrooms” Tired and Boring, Not Timely and Relevant.
Category: Apple, Media Relations, Personal notes
Subscribe
If you enjoyed this article, subscribe to receive more just like it.
Just was reading your article on online newsrooms and as a former reporter, I couldn’t agree with you more.
The so-called “Newsrooms” on many web sites usually aren’t helpful to reporters who want to get to someone immediately, as in, like right now. You gotta wonder if they really want the calls.
One group that does a good job is the University of Maryland’s Smith School of Business, which pro-actively puts experts and ideas on its news site to help reporters get new or different prespectives.
Here’s an example:
http://www.rhsmith.umd.edu/news/hottopics/index.html
To further help the TV networks get stories put together quickly, the Smith School also installed a VideoLink ReadyCam broadcast TV studio on site.