Dell Attempts Swipe At Mac. Fails.

For a big technology company, Dell is so old-fashioned and driven by analog thinking when it comes to marketing and communications. I compared Dell and Apple in my upcoming book, “The Media Savvy Leader,” and was astonished at Dell’s outdated methods.

Now comes this ad for the Dell Latitude E4200 laptop computer that takes a swipe at Apple’s Macbook Air. Dell just doesn’t get it …

Category: Reputation management