Bluetooth Wants You to Know

I love Bluetooth technology. I have no idea what it is but Bluetooth works, and is a valuable part of my day. Bluetooth connects my cell phone wirelessly with an earpiece, and it wirelessly connects my keyboard with my Mac.

The Bluetooth Special Interest Group (BSIG) – the non-profit of 11,000 members that use Bluetooth technology in communications devices – wants to use public relations to get the word out to companies, consumers and the media about new advancements. BSIG has issued a request for proposal (RFP) to hire a PR agency to provide support, and the fee is about $400,000 for 2009.

The problem is that $400,000 is unfortunately “chum-change” among many of the national PR agencies these days.  If they do hire a national agency, that level of budget would likely not get much senior attention, and the work would be assigned junior account associates or interns. Sad but true.  About this time last year, boat builders in Maine issued a PR RFP with a budget of $400,000, and reportedly got no responses from national agencies.

The big public relations firms today are mostly owned by huge financially driven holding companies where the focus, sadly, is solely on money, money, money.  Edelman Worldwide, still privately held, is the exception.

Category: Public Relations