Banish the Boring Boilerplate

My friend, Steve Kayser, has a terrific blog, Riffs, Tiffs and What Ifs, and today, he takes on the bad and boring PR habit of using corporate boilerplate. Let me excerpt a portion with a link to Steve’s blog:

Corporate boilerplates are boring. A waste of words.

Horribly obtuse. Garbled, befuddled, perplexing, muddled obfuscatory nightmares.

If they were paintings, they’d be called “DaDonkey Disasterpieces.”

They’re written to give you an idea, a snapshot, of who the company is, what they do and basic contact info. They’re typically found at the end of company news releases. The “About the Company” section.

Have you read any corporate boilerplates lately?

Ever?

If you can, don’t.

If you don’t, smile.

You’re blessed.

Why?

Click here to read the rest of Steve’s commentary.

Category: Featured, Public Relations