Comments on: Long Live Storytelling http://www.davidhenderson.com/2008/12/03/long-live-storytelling/?utm_source=rss&utm_medium=rss&utm_campaign=long-live-storytelling Writer, brand journalist, media strategist, Emmy Award winning former CBS News correspondent Mon, 30 Jan 2012 06:02:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: E-Learning » Blog Archive » My Big, Fat Marketing-Storytelling Synthesis: 10 Observations, Part 1http://www.davidhenderson.com/2008/12/03/long-live-storytelling/#comment-3457 E-Learning » Blog Archive » My Big, Fat Marketing-Storytelling Synthesis: 10 Observations, Part 1 Mon, 09 Nov 2009 15:53:21 +0000 http://www.davidhenderson.com/?p=1491#comment-3457 [...] storytelling in marketing. David E. Henderson, writer I really admire, goes a step further when he writes: “I predict the time will come when traditional public relations agencies and services are [...] [...] storytelling in marketing. David E. Henderson, writer I really admire, goes a step further when he writes: “I predict the time will come when traditional public relations agencies and services are [...]

]]> By: David Hendersonhttp://www.davidhenderson.com/2008/12/03/long-live-storytelling/#comment-1811 David Henderson Wed, 03 Dec 2008 20:23:11 +0000 http://www.davidhenderson.com/?p=1491#comment-1811 @Barney, Storytelling is such a gift, Barney, because is has the ability to reach into and touch our souls. David @Barney,

Storytelling is such a gift, Barney, because is has the ability to reach into and touch our souls.

David

]]> By: Barneyhttp://www.davidhenderson.com/2008/12/03/long-live-storytelling/#comment-1809 Barney Wed, 03 Dec 2008 20:11:34 +0000 http://www.davidhenderson.com/?p=1491#comment-1809 Earlier today I read a gripping account by an individual some of whose family members had perished at Auschwitz and who had been through the suppression of the anti-communist uprising in Budapest in the 1950s. She needed to reunite the disparate parts of herself that related to Auschwitz and Budapest and migration to Canada and to discover how they all fitted together. The story was of an epic journey to Budapest, to Auschwitz and eventually to the Baha'i shrines in Israel, where her whole life came together and made sense. As the writer put it, she descended into hell and eventually found redemption and unity and was inspired to work for Medecins Sans Frontieres as a result of a vision she had in the holiest Baha'i shrine. This well-written and powerful story moved me to tears - tears of sadness for Auschwitz and tears of joy for the writer's redemption. No amount of academic analysis, PR babble or business jargon could possibly have this kind of impact. Truth emerges from a truthful story (and by truthful I don't necessarily mean historically accurate - the truth I am thinking of is the truth of the heart). It cannot be mimicked. Earlier today I read a gripping account by an individual some of whose family members had perished at Auschwitz and who had been through the suppression of the anti-communist uprising in Budapest in the 1950s. She needed to reunite the disparate parts of herself that related to Auschwitz and Budapest and migration to Canada and to discover how they all fitted together. The story was of an epic journey to Budapest, to Auschwitz and eventually to the Baha’i shrines in Israel, where her whole life came together and made sense.

As the writer put it, she descended into hell and eventually found redemption and unity and was inspired to work for Medecins Sans Frontieres as a result of a vision she had in the holiest Baha’i shrine.

This well-written and powerful story moved me to tears – tears of sadness for Auschwitz and tears of joy for the writer’s redemption.

No amount of academic analysis, PR babble or business jargon could possibly have this kind of impact. Truth emerges from a truthful story (and by truthful I don’t necessarily mean historically accurate – the truth I am thinking of is the truth of the heart). It cannot be mimicked.

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