At least no one said, “value proposition.”

Run for the hills.

David

Doug,

Let’s not forget, “ramp-up.” The words you list and others are merely crutches for people who lack the skills to communicate clearly, persuasively and in plain language.

David

What do you think of the marketing-speak that client side marketers/leaders seem fall into?

The ‘help me understand’ the ‘dynamic,’ ‘empowered,’ and ‘immersive’ ‘leveraging’ of this ‘thought leader’s’ ‘next-generation’ and ‘paradigm-shifting’ approach to ‘moving us forward’ into ‘alignment’ on an ‘empowered’ and ‘synergistic’ grab at the ‘low-hanging fruit’ of our ‘competitive users’ type conversations?

It’s like a code. Sometimes I feel like I need a translator to say, “he/she just wants to know if the speaker had any suggestions on ways to get new customers.”