Size Doesn’t Matter … Skills Do

Sincere thanks to Expert Access and my friend Steve Kayser at Cincom in Cincinnati for featuring my piece on leadership, Size Doesn’t Matter, Skills Do:

During many interviews with corporations, organizations, and PR agencies—in addition to the media—in preparation to write my new book, “The Media Savvy Leader,” I found that not many corporate leaders are exchanging high fives over the performance of even the largest global public relations agencies.

While agencies today, whether advertising or PR, charge hefty fees, many have not kept up-to-date on the skills needed to effectively communicate in the Internet era.

They might be huge, employ a lot of people, have multiple offices (which is usually accomplished through the purchase of existing agencies), and make tons of money, but they still operate in silos, and the level of expertise among offices is inconsistent. It’s a sadly dismal yet accurate picture.

On the other hand, such an environment presents tremendous opportunities for the C-level executive who wants to learn how to capture the media spotlight and establish a reputation as a compelling and charismatic leader.

Please click here to read the whole story.