David Meerman Scott on The Media Savvy Leader

It is such an honor to read the following review posted at Amazon.com about my new book, The Media Savvy Leader, from David Meerman Scott, an icon in leadership consulting and online marketing. David writes:

There are a bunch of books out there about media relations but almost all are flawed. The books to avoid are either written A) by some MBA-professor type with no real-world experience B) by a journalist with no background working in corporate communications for a company, nonprofit or government agency C) written exclusively from the media relations perspective (like a sales book) with nothing about what a journalist needs to do their job D) written as if we’re in 1985 and there is no such thing as the Internet.

The Media Savvy Leader is terrific because David Henderson has been a success both as a journalist and as a media-relations practitioner. He is an Emmy Award-winning former CBS network news correspondent so he knows what it is like to be a working journalist. And as a media-relations advisor and strategist, he has been responsible for such stunning successes as generating massive national media attention on little Branson, MO. And Henderson knows the online world. He writes a terrific blog and knows how online communications fits into the mix.

If you are in media relations or corporate communications you got to read this book. Now. If you’re a CEO who wants to influence the media the way Steve Jobs does at Apple it is a must read. I found the discussions on how and why it is essential to take media relations in-house and not trust your reputation to a bloated PR agency to be absolutely essential information.

David Meerman Scott

Related posts:

1. 5-Steps to Becoming a Media Savvy Leader in 2009
2. 8 Steps for Not-For-Profit Media Leadership
3. The Moment That Defines A Leader
4. Old Media’s Decline
5. Post-It Note Debacle: Social Media Ethics

Category: Featured, Leadership, The Media Savvy Leader