Archive for January, 2009
Bring Authenticity/Audience Perception to Social Media
Even though we only have 140 characters on Twitter to express ourselves, I’ve always been impressed by Mary Cullen’s mini-blogs. As a leadership professional, she expresses herself clearly. I listen, and I know where she stands. So, I asked Mary – President of Princeton-based Instructional Solutions – to be a guest blogger here:
We have entered [...]
Social Media’s Extraordinary Leaders
One of the magical things about the explosion in popularity of online social media, including such places at Twitter and Facebook, is that it is being defined by a number of incredibly visionary professionals with extraordinary communication skills.
Each day, for example, I check in with several blogs, and nearly always find myself learning even more [...]
Jump-Start Your Twitter
Get into a conversation these days with just about anyone – client, journalist, talk show host and friends – and the topic inevitably turns to Twitter. Leave MySpace to kids; Twitter is appealing to grown-ups, many of whom are seeking to expand their network of contacts in challenging economic times.
I am asked – as if [...]
The Brandeis Ripple Effect
The headline in The Boston Globe online boldly told the story – “Crisis raises questions on Brandeis campus.” The recession and the depth of America’s financial is clobbering universities, which seemingly are unprepared for a crisis on every front.
Were it not for the famous and respected name of Brandeis, this story may be replicated at [...]
New Free ebook
Trying to figure out the new online world? Web 2.0, blogs, social media, Twitter? What’s the value, and where’s it all headed?
I’ve just written a new and free ebook that delivers valuable perspective and helpful guidance, and you can download the new ebook here, and share with friends and colleagues. It’s free. This link [...]
Social Media Crisis Continues, Unabated
The Ketchum Public Relations/FedEx “Twitter issue” continues to spread on the Internet through blogs and online social media sites, like wildfire.
My initial posting on the story – which I believe is the first example of crisis communications in the social media environment – is now appearing in numerous member blogs of the IABC (International Association [...]
How to Produce an ebook
Among the nice compliments for my new ebook, “[download#1#nohits]” (which are greatly appreciated), several people have asked who created my ebook, what’s the cost, and what’s the process.
My ebook was created by TM Design, a design firm in Maryland owned by a good friend, Tina Cardosi.
So, in order to answer questions on how-to create [...]
The Price of Reputation
In today’s instant, interactive and impulsive online environment, perhaps as never before in communications, these words ultimately define the destiny of an organization as well as an individual:
Protecting a reputation begins with understanding the implications and potential cost of not protecting a reputation.
Roughly 82 percent of an organization’s shareholder value is intangible, according to a [...]
The Last Black Man in Town
Let me begin by reaching out – I would welcome your ideas, suggestions, connections to get a film/television documentary project into high gear. Let me share something about it.
It’s a true story of an intellectual, self-taught scholar and quiet man who made his living as a barber in a tiny Illinois farm community just before [...]
The Take-Away
Clearly, my posts on this blog over the last couple of days have drawn a lot of attention and comment. Let me today express my perspective and opinion.
We have just entered a new era in the United States where a leader, our new President, has called for principled behavior, and an end to the partisanship [...]
The Ketchum-FedEx-Twitter Saga Continues
The purpose of this posting is to pull back the veil, and attempt to get added perspective on what may have developed as one of the first, if not the first, examples of crisis communications in today’s new and evolving online Web 2.0 social media world.
Last evening, there were so many visitors to this blog [...]
