Comments on: How Not to be a Key Online Influencer

By: » Até os experts subestimam o Twitter 30 Segundos

» Até os experts subestimam o Twitter 30 Segundos — Mon, 15 Feb 2010 23:52:52 +0000

[...] (neste link você poder ver todo o texto do email em inglês) [...]

By: The Problem with Social Media – Too Many People « Media Bullseye – A New Media and Communications Magazine

Fri, 12 Feb 2010 18:38:47 +0000

[...] The proliferation of social web users and the seamlessness with which the web intermingles our networks (tribes) has reached a point where there is tribal conflict. It’s not just that the In-law tribe does not mind-meld with the Social Media Breakfast Twin Cities tribe. It’s the Memphis resident and client of a PR executive who was offended by the line, “I would die if I had to live here“. [...]

By: What’s going to be big in 2010? | Web Design SEO Social Media | Sage Internet Victoria BC

Wed, 13 Jan 2010 04:52:44 +0000

[...] of it might be more successful than others so we can expect some train wrecks before the guide lines are written [...]

By: The world is listening | @stewarttownsend

The world is listening | @stewarttownsend — Sun, 10 Jan 2010 21:33:00 +0000

[...] If you want to know more about the FedEx story, go here. [...]

By: Bob

Bob — Fri, 13 Nov 2009 06:49:55 +0000

It may be “benign” to visit someone and take a quick whiz on a lawn ornament, but it’s certainly rude. It’s certainly no less rude when the person you are going to see is your boss.

So we saw who was irritated by the comment, how many people were well served by it? Considerably less than a handful? Why make such comments? The fact that today everyone is given a forum gives some people the inflated ego to think their comments really matter, and that thousands are waiting on their every royal word and decree. Nobody really cares but those whom you offend.

By: artbrock

artbrock — Mon, 02 Nov 2009 01:26:37 +0000

Actually, I think it shows the FedEx communications team have more social media savvy than they’re being credited with. You’re republishing their pitch about how committed they are to Memphis and how much they’re doing for the city.

They’ve take a pretty non-noteworthy tweet and turned it into an Internet controversy which makes them look good and gain free exposure while everyone spreads the word because they think it makes Andrews look like a dork.

Dork or not, the FedEx response was a pretty smooth move.

By: Top 10 Ways to Lose Twitter Followers | Freelancing and Outsourcing Tips, Commentary, Analysis, and News from oDesk

Tue, 27 Oct 2009 17:43:08 +0000

[...] etc. It’s so easy to become a Twitterverse legend, and not in a good way — just ask the guy who famously insulted a client’s city! You feel safe when you can see all the faces of your followers, but it’s an illusion. This [...]

By: SEO & Web News for the Week ending January 24, 2009 | TM Web Development and Internet Marketing Blog

Tue, 27 Oct 2009 13:19:25 +0000

[...] Big Agency exec uses Social Media to talk smack about his biggest client’s home town – Looks like once again my statements from last month are holding true. Traditional ad agencies really don’t understand how to use many new forms of Social Media. More so, in this case, James Andrews from Ketchum in Atlanta didn’t think his Twitter “tweet” would make him look like such a fool in cyberspace. (Don’t worry, I gave him a shout out too) [...]

By: Blackwatertown

Blackwatertown — Mon, 19 Oct 2009 18:57:02 +0000

I agree with Henaway & Rahel Bailie – an over-reaction from Fedex, betraying great insecurity and spikiness about Memphis. I like my community and think it’s great. But if someone else does not, more fool them and anyway, they’re entitled to their opinion.
However, it was definitely a missed opportunity by the Ketchum man. He had a good chance of passing it off as some sort of learning experience, done deliberately to prove a point at his presentation.
Overall though, this fuss has reminded me that I have never been to Memphis. I must remedy that.

By: Twitter Strategies: How Secure Are Your Tweets? « DeansGuide

Twitter Strategies: How Secure Are Your Tweets? « DeansGuide — Sun, 18 Oct 2009 16:43:43 +0000

[...] Opinions: As the Ketchum PR disaster already taught us, if you have an opinion detrimental to your customer you would be best to zip it [...]

By: January 2009 Links | Maria's Guides

January 2009 Links | Maria's Guides — Sat, 17 Oct 2009 00:26:47 +0000

[...] How Not to be a Key Online Influencer – An example of how a self-labeled “key online influencer” can easily get cut down by the same social networking services he’s trying to promote — by the company he’s trying to promote them to. A lesson for anyone who blogs or tweets: when you say something publicly, ANYONE can read it. By David Henderson. Thanks to @SonoranDragon on Twitter for retweeting this link. [...]