Comments on: The Price of Reputation http://www.davidhenderson.com/2009/01/26/the-price-of-reputation/?utm_source=rss&utm_medium=rss&utm_campaign=the-price-of-reputation Writer, brand journalist, media strategist, Emmy Award winning former CBS News correspondent Mon, 30 Jan 2012 06:02:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Danhttp://www.davidhenderson.com/2009/01/26/the-price-of-reputation/#comment-2324 Dan Tue, 27 Jan 2009 16:30:30 +0000 http://www.davidhenderson.com/?p=2189#comment-2324 One of the biggest missteps that a company can make, and we're seeing it happen more and more in today's economy, is going silent altogether in an effort to save cash. I just wrote a column about this in the local business journal. (http://tinyurl.com/bv5nwz). Companies that go silent are likely to be forgotten when the economy turns around. You can't protect your reputation if you no longer communicate with the audiences that are important to you. One of the biggest missteps that a company can make, and we’re seeing it happen more and more in today’s economy, is going silent altogether in an effort to save cash.

I just wrote a column about this in the local business journal. (http://tinyurl.com/bv5nwz). Companies that go silent are likely to be forgotten when the economy turns around. You can’t protect your reputation if you no longer communicate with the audiences that are important to you.

]]> By: DHhttp://www.davidhenderson.com/2009/01/26/the-price-of-reputation/#comment-2319 DH Tue, 27 Jan 2009 12:34:41 +0000 http://www.davidhenderson.com/?p=2189#comment-2319 Yes, the same Cuban. But the day he was accused, he blogged about it ... which demonstrates his openness, I believe. Yes, the same Cuban. But the day he was accused, he blogged about it … which demonstrates his openness, I believe.

]]> By: Danny Brownhttp://www.davidhenderson.com/2009/01/26/the-price-of-reputation/#comment-2313 Danny Brown Tue, 27 Jan 2009 04:14:10 +0000 http://www.davidhenderson.com/?p=2189#comment-2313 Is that the same Mark Cuban that was so transparent about his *alleged* insider dealings? ;-) No matter what you say (offline as well as online) in however much secrecy, it always finds a way of becoming public. Remember that and save yourself an unpleasant task further down the line. Is that the same Mark Cuban that was so transparent about his *alleged* insider dealings? ;-)

No matter what you say (offline as well as online) in however much secrecy, it always finds a way of becoming public. Remember that and save yourself an unpleasant task further down the line.

]]> By: DHhttp://www.davidhenderson.com/2009/01/26/the-price-of-reputation/#comment-2303 DH Mon, 26 Jan 2009 18:37:04 +0000 http://www.davidhenderson.com/?p=2189#comment-2303 Good questions, Tess. We need to mindful of the difference between a true leader and today's run-of-the-mill CXOs, politicians and bureaucrats. True leaders share a common trait of implementing bold ideas through clever and smart use of the media. They know the value of a face and voice of leadership out front. The others hide behind spokespersons, lawyers and press releases. Good questions, Tess. We need to mindful of the difference between a true leader and today’s run-of-the-mill CXOs, politicians and bureaucrats. True leaders share a common trait of implementing bold ideas through clever and smart use of the media. They know the value of a face and voice of leadership out front. The others hide behind spokespersons, lawyers and press releases.

]]> By: Tesshttp://www.davidhenderson.com/2009/01/26/the-price-of-reputation/#comment-2301 Tess Mon, 26 Jan 2009 18:18:03 +0000 http://www.davidhenderson.com/?p=2189#comment-2301 Yes, we often make judgements based on perception. We're also far more likely to give an organisation or individual the benefit of the doubt (or give them longer to fix things) if our initial perception is favourable. I wonder though if there's a danger we're breeding more cautious and conservative leaders who fear the 'misstep' because they know that it will be reported immediately. Does this need to protect reputations inadvertently create a culture of less transparency. I don't know the answer, just ruminating! Yes, we often make judgements based on perception. We’re also far more likely to give an organisation or individual the benefit of the doubt (or give them longer to fix things) if our initial perception is favourable.

I wonder though if there’s a danger we’re breeding more cautious and conservative leaders who fear the ‘misstep’ because they know that it will be reported immediately. Does this need to protect reputations inadvertently create a culture of less transparency.

I don’t know the answer, just ruminating!

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