Comments on: Time to Streamline Online Newsrooms http://www.davidhenderson.com/2009/02/22/time-to-streamline-online-newsrooms/?utm_source=rss&utm_medium=rss&utm_campaign=time-to-streamline-online-newsrooms Writer, communications strategist, Emmy Award winning former CBS News correspondent Fri, 18 May 2012 13:09:22 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: What Can an Online Newsroom Do? « Kate Sutherland's Blog http://www.davidhenderson.com/2009/02/22/time-to-streamline-online-newsrooms/#comment-3348 What Can an Online Newsroom Do? « Kate Sutherland's Blog Tue, 22 Sep 2009 20:23:21 +0000 http://www.davidhenderson.com/?p=2613#comment-3348 [...] forms of new social media it must be handled correctly. David Henderson’s blog post titled Time to Streamline Online Newsrooms says that he believes the online newsroom is the least visited section of a corporate Web site. [...] [...] forms of new social media it must be handled correctly. David Henderson’s blog post titled Time to Streamline Online Newsrooms says that he believes the online newsroom is the least visited section of a corporate Web site. [...]

]]> By: Lara Kretler http://www.davidhenderson.com/2009/02/22/time-to-streamline-online-newsrooms/#comment-2513 Lara Kretler Mon, 23 Feb 2009 21:26:52 +0000 http://www.davidhenderson.com/?p=2613#comment-2513 So many corporate online newsrooms are so bad that I have literally started sidestepping them and creating online pitch pages for clients using Delicious.com. It works well and the media seem to really appreciate a streamlined, customized site with links targeted precisely to their area of interest. So many corporate online newsrooms are so bad that I have literally started sidestepping them and creating online pitch pages for clients using Delicious.com. It works well and the media seem to really appreciate a streamlined, customized site with links targeted precisely to their area of interest.

]]> By: Eric Schwartzman http://www.davidhenderson.com/2009/02/22/time-to-streamline-online-newsrooms/#comment-2512 Eric Schwartzman Mon, 23 Feb 2009 18:24:24 +0000 http://www.davidhenderson.com/?p=2613#comment-2512 I interviewed usability expert <a href="http://www.ontherecordpodcast.com/pr/otro/podcast-post.aspx?id=275" rel="nofollow">Jakob Nielsen</a> about best practices for online newsrooms almost three years ago, and while he disagrees with about what you should call your online pressroom, he supports your more important assertions. I travel frequently teaching <a href="http://www.prsa.org/PDseminars/DisplayEvent.cfm?semID=450" rel="nofollow">New Media PR Boot Camps</a> to PR, marketing and corporate communications professionals looking to come up to speed on online communications and always remind my attendees that while blogs, podcasts, RSS, Twitter and social networks get all the attention, it's your online newsroom -- or "news and info" area, as you prefer -- that is the center point of organizational communications, online or off. Next is email, then SEO. At iPressroom, which specializes in building <a>online newsrooms</a> that can be managed by nontechnical personnel, we've built a number of newsrooms like <a href="http://pressroom.toyota.com/pr/tms/default.aspx" rel="nofollow">this one</a>, <a href="http://newsroom.ucla.edu/portal/ucla/default.aspx" rel="nofollow">this one</a>, and <a href="http://pressroom.target.com/pr/news/news.aspx" rel="nofollow">this one</a> that are not only effective media relations resources, but which go a step further by showcasing organizational news and info in a way that works for the public as well, with photos, video, easy email and RSS subscription options. Our CMS is designed specifically for hosting online newsrooms. Let's face it, the print news media business is fighting for survival, Apple has already check mated the music business with access and ease-of-use, and with more than <a href="http://www.comscore.com/press/release.asp?press=2714" rel="nofollow">12 billion videos being viewed monthly online</a>, TV news is probably next. Organizations can no longer rely on the news media to tell their stories for them. As the influence fourth estate wanes, forward thinking organizations are realizing that they need to tell their own stories in way that is not just factual and informative, but interesting and entertainment as well. If you're interested in discussing online newsrooms in real time, tweet me <a href="http://twitter.com/ericschwartzman" rel="nofollow">@ericschwartzman.</a> I interviewed usability expert Jakob Nielsen about best practices for online newsrooms almost three years ago, and while he disagrees with about what you should call your online pressroom, he supports your more important assertions.

I travel frequently teaching New Media PR Boot Camps to PR, marketing and corporate communications professionals looking to come up to speed on online communications and always remind my attendees that while blogs, podcasts, RSS, Twitter and social networks get all the attention, it’s your online newsroom — or “news and info” area, as you prefer — that is the center point of organizational communications, online or off. Next is email, then SEO.

At iPressroom, which specializes in building online newsrooms that can be managed by nontechnical personnel, we’ve built a number of newsrooms like this one, this one, and this one that are not only effective media relations resources, but which go a step further by showcasing organizational news and info in a way that works for the public as well, with photos, video, easy email and RSS subscription options. Our CMS is designed specifically for hosting online newsrooms.

Let’s face it, the print news media business is fighting for survival, Apple has already check mated the music business with access and ease-of-use, and with more than 12 billion videos being viewed monthly online, TV news is probably next.

Organizations can no longer rely on the news media to tell their stories for them. As the influence fourth estate wanes, forward thinking organizations are realizing that they need to tell their own stories in way that is not just factual and informative, but interesting and entertainment as well.

If you’re interested in discussing online newsrooms in real time, tweet me @ericschwartzman.

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