O’Dwyer’s PR Reviews “Media Savvy Leader”
The highly respected Jack O’Dwyer’s PR Newsletter, online and print, has reviewed my new book, “The Media Savvy Leader: Visibility, Influence and Leadership in a Competitive World,” and I am loving every word of it:
Emmy Award-winning former CBS Network News correspondent David Henderson has written a timely book for CEOs and communications pros on how to tap into the tremendous power of the news media in the digital age.
Becoming a media savvy leader in today’s technological world requires an ongoing commitment of time and effort. Henderson refers to the book as a “practical field guide on how to capture your share of the spotlight in front of the media and then effectively deliver your news and messages in a manner that boosts the value of your organization – and your own success at the same time – in the Internet age.”
Henderson’s broad experience in network news and as a communications professional is evident.
As a journalist-cum-communications pro, he knows how vital it is for CEOs to be the face and voice of their companies. They should heed the advice of communications departments and respect journalists. More importantly, they must remain credible when communicating with the media. This is especially good advice for companies facing devastating layoffs and profit declines during the current economic crisis.
Click here to read the full review.
Related posts:
- David Meerman Scott on The Media Savvy Leader
- 5-Steps to Becoming a Media Savvy Leader in 2009
- Are You a Media Savvy Leader?
- Social Media’s Extraordinary Leaders
- Old Media’s Decline
Category: Featured, The Media Savvy Leader
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Congratulations, what a fabulous review. But then again, it is a fabulous book.
Davi d,
Congratulations for the smashing review! You are a go-to source of information and that is what we all strive to become in this great Web 2.0 social media world we all craft together.
I want to also thank you as I downloaded your free pdf report and placed it on my Linkedin Profile. I am building a library of valuable documents on my Box.net application. Your work sits along side Guy Kawasaki’s information as value adds for my network.
Best of luck and keep us updated on the book’s progress.
Dean
What a great review. I love when Jack pumps it up:)I’m just about to order the book and look forward to reading it.
Here’s a caveat to your advice regarding how to create memorable messages:
- Come from the standpoint of contribution when appropriate
- Be newsworthy AND move the audience to action
- Always be a courteous resource to the media/feed the relationship. And, remember, it is not all about you.
Why publish news without a business objective or compelling reason?
Ciao, ciao,
Lisa-Marie