Comments on: O’Dwyer’s PR Reviews “Media Savvy Leader” http://www.davidhenderson.com/2009/02/26/odwyers-pr-reviews-media-savvy-leader/?utm_source=rss&utm_medium=rss&utm_campaign=odwyers-pr-reviews-media-savvy-leader Writer, communications strategist, Emmy Award winning former CBS News correspondent Fri, 18 May 2012 13:09:22 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Lisa-Marie Cashman http://www.davidhenderson.com/2009/02/26/odwyers-pr-reviews-media-savvy-leader/#comment-2531 Lisa-Marie Cashman Sat, 28 Feb 2009 15:19:26 +0000 http://www.davidhenderson.com/?p=2662#comment-2531 What a great review. I love when Jack pumps it up:)I'm just about to order the book and look forward to reading it. Here's a caveat to your advice regarding how to create memorable messages: - Come from the standpoint of contribution when appropriate - Be newsworthy AND move the audience to action - Always be a courteous resource to the media/feed the relationship. And, remember, it is not all about you. Why publish news without a business objective or compelling reason? Ciao, ciao, Lisa-Marie What a great review. I love when Jack pumps it up:)I’m just about to order the book and look forward to reading it.

Here’s a caveat to your advice regarding how to create memorable messages:

- Come from the standpoint of contribution when appropriate
- Be newsworthy AND move the audience to action
- Always be a courteous resource to the media/feed the relationship. And, remember, it is not all about you.

Why publish news without a business objective or compelling reason?

Ciao, ciao,

Lisa-Marie

]]> By: dean guadagni http://www.davidhenderson.com/2009/02/26/odwyers-pr-reviews-media-savvy-leader/#comment-2530 dean guadagni Fri, 27 Feb 2009 17:25:35 +0000 http://www.davidhenderson.com/?p=2662#comment-2530 Davi d, Congratulations for the smashing review! You are a go-to source of information and that is what we all strive to become in this great Web 2.0 social media world we all craft together. I want to also thank you as I downloaded your free pdf report and placed it on my Linkedin Profile. I am building a library of valuable documents on my Box.net application. Your work sits along side Guy Kawasaki's information as value adds for my network. Best of luck and keep us updated on the book's progress. Dean Davi d,

Congratulations for the smashing review! You are a go-to source of information and that is what we all strive to become in this great Web 2.0 social media world we all craft together.

I want to also thank you as I downloaded your free pdf report and placed it on my Linkedin Profile. I am building a library of valuable documents on my Box.net application. Your work sits along side Guy Kawasaki’s information as value adds for my network.

Best of luck and keep us updated on the book’s progress.

Dean

]]> By: Alissa http://www.davidhenderson.com/2009/02/26/odwyers-pr-reviews-media-savvy-leader/#comment-2529 Alissa Thu, 26 Feb 2009 21:26:23 +0000 http://www.davidhenderson.com/?p=2662#comment-2529 Congratulations, what a fabulous review. But then again, it is a fabulous book. Congratulations, what a fabulous review. But then again, it is a fabulous book.

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