http://www.davidhenderson.com/2009/03/02/how-to-vet-a-pr-agency-in-the-internet-era/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-vet-a-pr-agency-in-the-internet-era Writer, communications strategist, Emmy Award winning former CBS News correspondent Fri, 18 May 2012 13:09:22 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://www.davidhenderson.com/2009/03/02/how-to-vet-a-pr-agency-in-the-internet-era/#comment-2553 Erika Owens Tue, 03 Mar 2009 15:28:33 +0000 http://www.davidhenderson.com/?p=2703#comment-2553 I agree with Don in the sense that many people either don't want to write press releases or cant, nor do they want to bother with news wires to distribute them. Also, even though press releases are seen as "traditional" they are great tools to tell the clients story, if written correctly by someone who's not trying to sell. Another thing, many clients also don't want to bother with writing their own blogs. I've written many of blogs for large clients who are busy and would rather have the PR firm think of targeted messages that make sense. This may seem silly to us because we do it all of the time and it easy, but not everyone is as interested in communications like those of us who write and comment on blogs. I also agree with you David, more PR agencies should utilize these technologies to tell stories rather than focusing on the selling aspect. I'm all for web 2.0 or even 3.5, but there are still those clients that request more traditional services like writing their press releases, blogs etc, even if it seems silly to pay for now. I agree with Don in the sense that many people either don’t want to write press releases or cant, nor do they want to bother with news wires to distribute them. Also, even though press releases are seen as “traditional” they are great tools to tell the clients story, if written correctly by someone who’s not trying to sell. Another thing, many clients also don’t want to bother with writing their own blogs. I’ve written many of blogs for large clients who are busy and would rather have the PR firm think of targeted messages that make sense. This may seem silly to us because we do it all of the time and it easy, but not everyone is as interested in communications like those of us who write and comment on blogs. I also agree with you David, more PR agencies should utilize these technologies to tell stories rather than focusing on the selling aspect. I’m all for web 2.0 or even 3.5, but there are still those clients that request more traditional services like writing their press releases, blogs etc, even if it seems silly to pay for now.

]]> http://www.davidhenderson.com/2009/03/02/how-to-vet-a-pr-agency-in-the-internet-era/#comment-2552 Don Bates Tue, 03 Mar 2009 14:29:54 +0000 http://www.davidhenderson.com/?p=2703#comment-2552 Another great post although it makes it sound like everything done in public relations these days is all about social media. IT AIN'T, plain and simple, even as social media grow ever larger as points of contact for and with our target audiences. Most PR is still dominated by the use of traditional media and traditional communications channels. But that doesn't discount the advice given here -- specific, concrete, insightful, helpful -- although I shudder to think what it means to the time, attention and pocketbooks of small PR shops (one to ten people, say) who struggle mightily to do good work while staying up to speed with what the big boys and girls are doing. I'm trying to help by creating a pill that will allow their staff and management to live without sleep. Another great post although it makes it sound like everything done in public relations these days is all about social media. IT AIN’T, plain and simple, even as social media grow ever larger as points of contact for and with our target audiences. Most PR is still dominated by the use of traditional media and traditional communications channels. But that doesn’t discount the advice given here — specific, concrete, insightful, helpful — although I shudder to think what it means to the time, attention and pocketbooks of small PR shops (one to ten people, say) who struggle mightily to do good work while staying up to speed with what the big boys and girls are doing. I’m trying to help by creating a pill that will allow their staff and management to live without sleep.

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