Comments on: Communications Leadership: Storytelling

By: Recent Storytelling Buzz in the Twitterverse | blogging Directory Information

Sun, 05 Apr 2009 01:02:53 +0000

[...] and former CBS News correspondent David Henderson’s three-part storytelling series, Communications Leadership: Storytelling, A Great Story Has Legs, and What Does a Great Story Look Like? “We are all part of a [...]

By: E-Learning » Blog Archive » Recent Storytelling Buzz in the Twitterverse

Sat, 04 Apr 2009 04:28:23 +0000

By: Diane Wyzga

Diane Wyzga — Thu, 26 Mar 2009 17:31:29 +0000

Indeed! we are hard-wired to tell & receive stories. We have been called ‘homo narrans’ by a few. In my work as a professionally-trained storyteller & trial consultant helping lawyers identify, shape & deliver their clients’ stories, I have come to find that even the most logical thinking & analytical among us gravitates to the emotional meaning that a well-chosen, heartfelt & artfully crafted story creates. It’s the connection with meaning that allows the leader to lead, the politician to deliver & even the Barry Madoffs of the world to exploit. Today is the birthday of one of the best: Joseph Campbell. Thanks to him we have story insights in the business world like The Springboard, The Story Factor, etc.; in the legal world with Atticus Finch, My Cousin Vinney, etc.. You name it – stories are where it’s at if you want people to listen & do.

By: Lynn Hazan

Lynn Hazan — Thu, 26 Mar 2009 16:16:44 +0000

I’m a firm believer in the uses of story and storytelling. I use stories all the time in running my business as an executive recruiter in communications and marketing. In addition, as a professional storyteller, I can attest to the thrill of interacting with a live audience. We are in relationship with each other! Stories are memorable because they tap into our emotions. They become sticky in the brain. All the new media tools help us to discover outlets for their applications. Thank you for bringing storytelling into the “public” domain.

By: kat

kat — Thu, 26 Mar 2009 13:50:49 +0000

We need new myths for our times.

By: Bob McInnis

Bob McInnis — Wed, 25 Mar 2009 17:51:06 +0000

Storytelling is an important communication tool of great leaders but it doesn’t make the leader great. Madoff was charismativ and articulate and I imagine he had a great story but in the end it was a fairy tale full of promise but without content.
Good writing, amazing oratory skills, and trite phrases will work for a time but leadership requires vision (to see what others aren’t/won’t/can’t see), intellect (to synthesize information and formulate a plan) and courage( to roll out the vision and plan even in the face of advesity and unpopularity). Then storytelling becomes important.

By: Jamie Turner

Jamie Turner — Tue, 24 Mar 2009 11:53:04 +0000

I think you’re right, David. I know that I, for one, LEARN better through stories. Data and information only go so far for me. But tell me a story (about how Ford changed manufacturing or about how IBM revolutionized computers) and I’ll remember it forever.

Hope your knee is better.

By: Learn your customer’s story | SUSTAINABLE MARKETING BLOG

Learn your customer’s story | SUSTAINABLE MARKETING BLOG — Mon, 23 Mar 2009 22:56:20 +0000

[...] know. Put another way, it’s hard to care about someone whose story you don’t know. Stories generate empathy; when you know what the other has experienced, you learn where she’s coming [...]

By: Pages tagged "interactive storytelling"

Pages tagged "interactive storytelling" — Mon, 23 Mar 2009 22:31:13 +0000

[...] bookmarks tagged interactive storytelling Communications Leadership: Storytelling | David He… saved by 2 others ScarredLALfan bookmarked on 03/23/09 | [...]

By: Danny Brown

Danny Brown — Mon, 23 Mar 2009 19:15:37 +0000

I’d disagree with Ron, but only slightly. The best professional communicators at companies *are* storytellers, and have been for a while.

Your example of the town is a great one, although obviously the proof of how well the story has been told will come if Obama proves he really *was* listening.

Of course, then that opens him up to other communities that have similar stories, or worse. He can’t listen to them all, can he? Can anyone?