Comments on: CEO Blogs: Pros and Cons http://www.davidhenderson.com/2009/03/28/ceo-blogs-pros-and-cons/?utm_source=rss&utm_medium=rss&utm_campaign=ceo-blogs-pros-and-cons Writer, brand journalist, media strategist, Emmy Award winning former CBS News correspondent Mon, 30 Jan 2012 06:02:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Lynne Gregghttp://www.davidhenderson.com/2009/03/28/ceo-blogs-pros-and-cons/#comment-2701 Lynne Gregg Sun, 05 Apr 2009 18:06:10 +0000 http://www.davidhenderson.com/?p=3071#comment-2701 The Cons: Unless the blog is managed by communication pros it can be a recipe for failure. If the CEO is not an adept communicator or if ego is motive for blogging, the results can be disastrous. The Pros: The Corporate blog should be used as a tactical marketing vehicle. The beauty of a blog is that it can be interactive and provide the company with immediate and very cost-effective feedback from consumers. To be successful, it should support the corporate mission and message and not deviate from it. The Cons: Unless the blog is managed by communication pros it can be a recipe for failure. If the CEO is not an adept communicator or if ego is motive for blogging, the results can be disastrous.

The Pros: The Corporate blog should be used as a tactical marketing vehicle. The beauty of a blog is that it can be interactive and provide the company with immediate and very cost-effective feedback from consumers. To be successful, it should support the corporate mission and message and not deviate from it.

]]> By: Nettie Hartsockhttp://www.davidhenderson.com/2009/03/28/ceo-blogs-pros-and-cons/#comment-2661 Nettie Hartsock Wed, 01 Apr 2009 03:53:06 +0000 http://www.davidhenderson.com/?p=3071#comment-2661 Love the post on story. Brilliant. I always say tell your story like you would across a cup of coffee. We all miss that connectedness when everything is too marketing-speak. Look at how Jackie Novogratz tells her story about founding the Acumen Fund. Brilliant, true, inspiring, and wonderful. Love the post on story. Brilliant. I always say tell your story like you would across a cup of coffee. We all miss that connectedness when everything is too marketing-speak. Look at how Jackie Novogratz tells her story about founding the Acumen Fund. Brilliant, true, inspiring, and wonderful.

]]> By: Steve Hoechsterhttp://www.davidhenderson.com/2009/03/28/ceo-blogs-pros-and-cons/#comment-2655 Steve Hoechster Mon, 30 Mar 2009 16:14:45 +0000 http://www.davidhenderson.com/?p=3071#comment-2655 Common sense thinking; something that too often does not occur or gets heard in the CEO's office. Persistence is necessary here. The beauty of David's counsel: It's really, really simple, straight-forward and oh so true. Common sense thinking; something that too often does not occur or gets heard in the CEO’s office. Persistence is necessary here. The beauty of David’s counsel: It’s really, really simple, straight-forward and oh so true.

]]> By: Steve Kayserhttp://www.davidhenderson.com/2009/03/28/ceo-blogs-pros-and-cons/#comment-2653 Steve Kayser Sat, 28 Mar 2009 17:35:20 +0000 http://www.davidhenderson.com/?p=3071#comment-2653 Dear David: Nailed it. Excellent post. I have noticed a trend for business leaders (VP and up) wanting to have their blog posts and Twitter accounts ghost-written for them. I always suggest to them that it's "bad idea." In fact, if I was less politically correct I'd say it was dumb. Because it is. Authenticity.Listening- Specificity - Genuineness- Reaching out. You nailed it. Thanks for this post. Dear David: Nailed it. Excellent post. I have noticed a trend for business leaders (VP and up) wanting to have their blog posts and Twitter accounts ghost-written for them. I always suggest to them that it’s “bad idea.” In fact, if I was less politically correct I’d say it was dumb. Because it is. Authenticity.Listening- Specificity – Genuineness- Reaching out. You nailed it. Thanks for this post.

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