Archive for March, 2009
Newspapers: A New Period of Decline
If you are in the public relations or strategic communications business, as am I, it’s still common to hear clients express a desire to have a story in a newspaper. Stories in newspapers are influential, especially if something favorable is written. But those days are quickly coming to a close. The newspaper business is dying. [...]
Next Gen of Social Media has Arrived
For some months, I have been curious about what the next generation of online social media will look like in practical terms. Like … when we get bored of Twitter and Facebook, what’s next on the horizon? I began on what I thought was a logical path of querying visionaries, gurus and journalists of technology [...]
When Things Go Terribly Wrong at a Hospital
I haven’t blogged in the past week because I’ve been in a hospital, twice. Last Thursday, I underwent a delicate operation on my knee, followed by three days at Suburban Hospital in Bethesda, MD. The procedure is called a “revision” to my total knee replacement last October, and was to fine-tune a tendon, remove scar [...]
The One Best Quality of a Leader
While doing many media interviews over the last few weeks about my new book, The Media Savvy Leader, there’s one question that is nearly always asked: What one single quality distinguishes a good leader in today’s world? My answer, based on research for my book and my own experience, is always the same – the [...]
How-To Vet a PR Agency in the Internet Era
How does any organization in today’s online world develop a credible voice online and stay competitive? How can you go about selecting a PR agency that really can deliver expert help for building a footprint of awareness online? Building off my post of March 1, this is one of the biggest challenges facing any business, [...]
Why Big PR Lacks Online Leadership/Expertise
It was less than two years ago that Marsha Silverman, CEO of Ogilvy PR, said publicly during the 2007 Bulldog Reporter Summit that she didn’t know much about the online world, and even email was a nuisance to her. My intent now is certainly not to pick on Marsha but to try to get at [...]
