http://www.davidhenderson.com/2009/04/12/plain-language-is-sexy/?utm_source=rss&utm_medium=rss&utm_campaign=plain-language-is-sexy Writer, communications strategist, Emmy Award winning former CBS News correspondent Fri, 18 May 2012 13:09:22 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://www.davidhenderson.com/2009/04/12/plain-language-is-sexy/#comment-4500 Abbie Yambao Mon, 19 Apr 2010 03:18:40 +0000 http://www.davidhenderson.com/?p=3162#comment-4500 Nice tutorial. Now I have a clearer picture with regards to the so called computer networking and truly appreciates the detailed explanation. But it is much better if we are using proxy servers because it make the connection faster. You can acquire on the internet for for this proxy info. Most especially if you want your information will be private.. Or better yet if in case you want freebies their are free proxy list obtainable online. As you surf, take into consideration that you are in the safe hand.. I think computer networking can be your easy access to the world as it provides you lots of information regarding about anything. <a href="http://high-anonymity-proxy.info/" rel="nofollow">proxyfy</a> Nice tutorial. Now I have a clearer picture with regards to the so called computer networking and truly appreciates the detailed explanation. But it is much better if we are using proxy servers because it make the connection faster. You can acquire on the internet for for this proxy info. Most especially if you want your information will be private.. Or better yet if in case you want freebies their are free proxy list obtainable online. As you surf, take into consideration that you are in the safe hand.. I think computer networking can be your easy access to the world as it provides you lots of information regarding about anything. proxyfy

]]> http://www.davidhenderson.com/2009/04/12/plain-language-is-sexy/#comment-3149 Mike Carter Tue, 04 Aug 2009 09:05:03 +0000 http://www.davidhenderson.com/?p=3162#comment-3149 I am a recently-retired Technical Author. My pet hate in recent years is the use of the word "leverage" as a verb. It seems to be almost mandatory to use this noun in a verb sense, at least three times in any business presentation! I am a recently-retired Technical Author. My pet hate in recent years is the use of the word “leverage” as a verb. It seems to be almost mandatory to use this noun in a verb sense, at least three times in any business presentation!

]]> http://www.davidhenderson.com/2009/04/12/plain-language-is-sexy/#comment-2727 A New Press Release Tool Treats The Symptom… « Portland’s Finest Advertising Blog Tue, 21 Apr 2009 05:45:00 +0000 http://www.davidhenderson.com/?p=3162#comment-2727 [...] from David Henderson’s blog. Henderson, a PR consultant and former CBS News correspondent, writes about David Meerman Scott’s new Gobbledygook Grader. The Gobbledygook Grader is an online tool designed to ferret out “gobbledygook, jargon, [...] [...] from David Henderson’s blog. Henderson, a PR consultant and former CBS News correspondent, writes about David Meerman Scott’s new Gobbledygook Grader. The Gobbledygook Grader is an online tool designed to ferret out “gobbledygook, jargon, [...]

]]> http://www.davidhenderson.com/2009/04/12/plain-language-is-sexy/#comment-2714 Deborah S. Bosley Mon, 13 Apr 2009 14:41:52 +0000 http://www.davidhenderson.com/?p=3162#comment-2714 Not only is plain language sexy, it also saves money, time, and lives. Imagine how different the financial crisis might have been if buyers actually understood the terms of their mortgage contracts (which we all sign without really reading or completely understanding); or how cautious some of us might be if we could understand the conditions of our credit card statements (check out the back if you really want to scratch your head); or how we might have invested in a different company if we understood the proxy statements (and, in particular, the Compensation Disclosure and Analysis section); or how children could have been prevented from injury had car seat instructions been written more clearly. I could go on and on, but you get the point. Plain language is a civil right and, get this, corporations that invest in the use of plain language save thousands of hours of unproductive time wasted when consumers have to call to get someone to interpret what their written information means, and gain millions of dollars in new investments (as happened with a Fortune 100 financial services company that revised a letter to its clients for easier understanding: customers were so pleased that they invested millions of new dollars in the company). Sexy's one thing: time, money, and lives are another. Not only is plain language sexy, it also saves money, time, and lives. Imagine how different the financial crisis might have been if buyers actually understood the terms of their mortgage contracts (which we all sign without really reading or completely understanding); or how cautious some of us might be if we could understand the conditions of our credit card statements (check out the back if you really want to scratch your head); or how we might have invested in a different company if we understood the proxy statements (and, in particular, the Compensation Disclosure and Analysis section); or how children could have been prevented from injury had car seat instructions been written more clearly. I could go on and on, but you get the point. Plain language is a civil right and, get this, corporations that invest in the use of plain language save thousands of hours of unproductive time wasted when consumers have to call to get someone to interpret what their written information means, and gain millions of dollars in new investments (as happened with a Fortune 100 financial services company that revised a letter to its clients for easier understanding: customers were so pleased that they invested millions of new dollars in the company). Sexy’s one thing: time, money, and lives are another.

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