Comments on: Jane Told Claire, Claire Told Me http://www.davidhenderson.com/2009/04/18/jane-told-claire-claire-told/?utm_source=rss&utm_medium=rss&utm_campaign=jane-told-claire-claire-told Writer, brand journalist, media strategist, Emmy Award winning former CBS News correspondent Mon, 30 Jan 2012 06:02:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Danny Brownhttp://www.davidhenderson.com/2009/04/18/jane-told-claire-claire-told/#comment-2745 Danny Brown Sun, 03 May 2009 19:54:33 +0000 http://www.davidhenderson.com/?p=3197#comment-2745 Completely agree, David, and it's one of the best and most effective ways for any business to cost-effectively raise their brand awareness. I always refer to my Twitter connections for recommendations when I'm about to visit somewhere, and my offline connections for music, books, movies, etc. Give me one trusted review over 100 forced ones any day. Completely agree, David, and it’s one of the best and most effective ways for any business to cost-effectively raise their brand awareness.

I always refer to my Twitter connections for recommendations when I’m about to visit somewhere, and my offline connections for music, books, movies, etc.

Give me one trusted review over 100 forced ones any day.

]]> By: Kathleen Holmlundhttp://www.davidhenderson.com/2009/04/18/jane-told-claire-claire-told/#comment-2731 Kathleen Holmlund Mon, 27 Apr 2009 20:26:08 +0000 http://www.davidhenderson.com/?p=3197#comment-2731 You can't beat word of mouth! Quality, excellence, and building customer loyalty are essential in piecing together a recipe for success. I will definitely check out this place next time I'm in NYC. Thanks for the tip David! You can’t beat word of mouth! Quality, excellence, and building customer loyalty are essential in piecing together a recipe for success.

I will definitely check out this place next time I’m in NYC. Thanks for the tip David!

]]> By: Ladee Rickardhttp://www.davidhenderson.com/2009/04/18/jane-told-claire-claire-told/#comment-2725 Ladee Rickard Mon, 20 Apr 2009 00:50:56 +0000 http://www.davidhenderson.com/?p=3197#comment-2725 La Grande Orange in Phoenix is a great example of verbal viral marketing. It is located in one of those hard to find spots that have disappeared from the Phoenix neighborhoods: a small strip mall on a minor cross street. There are four (interrelated?) businesses: grocery/coffee shop, pizza shop, bakery and custom stationary store. The parking lot is packed most of the time and cars often park for blocks down the street. It's a favorite of mine, and I often get there when they start serving at 6:30 AM just to get a parking spot. They offer free valet for the bulk of the busy hours. To my HUGE surprise, my favorite local coffee shop has started to use Twitter. I was excited to talk to them about it and the AM manager said that they will have one person working the Phoenix shop to post specials. This will be interesting. How does a small, local business use twitter to generate more business? Make that "a small, hugely successful, local business..." Will they do more than list the daily specials? Why do they feel that they need to adopt this technology? (This place is PACKED all the time.) I've met the owner and will find out his thoughts behind it. I was shocked when they added free wifi. They do not need to do this to drive business. See twitter.com/LGOgrocery as they grow and learn. La Grande Orange in Phoenix is a great example of verbal viral marketing. It is located in one of those hard to find spots that have disappeared from the Phoenix neighborhoods: a small strip mall on a minor cross street. There are four (interrelated?) businesses: grocery/coffee shop, pizza shop, bakery and custom stationary store. The parking lot is packed most of the time and cars often park for blocks down the street. It’s a favorite of mine, and I often get there when they start serving at 6:30 AM just to get a parking spot. They offer free valet for the bulk of the busy hours.

To my HUGE surprise, my favorite local coffee shop has started to use Twitter. I was excited to talk to them about it and the AM manager said that they will have one person working the Phoenix shop to post specials. This will be interesting. How does a small, local business use twitter to generate more business? Make that “a small, hugely successful, local business…” Will they do more than list the daily specials? Why do they feel that they need to adopt this technology? (This place is PACKED all the time.) I’ve met the owner and will find out his thoughts behind it. I was shocked when they added free wifi. They do not need to do this to drive business. See twitter.com/LGOgrocery as they grow and learn.

]]> By: Ladee Rickardhttp://www.davidhenderson.com/2009/04/18/jane-told-claire-claire-told/#comment-2724 Ladee Rickard Sun, 19 Apr 2009 23:56:02 +0000 http://www.davidhenderson.com/?p=3197#comment-2724 This is a good point to make. A strong recommendation, even if from a friend of a friend of a friend, is, well, a strong recommendation. I will pass this on to my 23 year old son (in Phoenix), who has a friend from high school living in NYC. To your point, I went to the Web 2.0 Conference in San Francisco a few weeks ago. I had asked the front door man for a coffee shop recommendation, and he told me where the nearest Starbucks and Coffee Bean were located. I wasn't looking for a chain...the entire story, and eventual success...is here (with photos!) http://ladeetravels.blogspot.com/2009/03/mission-accomplished-real-thing.html This is a good point to make. A strong recommendation, even if from a friend of a friend of a friend, is, well, a strong recommendation. I will pass this on to my 23 year old son (in Phoenix), who has a friend from high school living in NYC.

To your point, I went to the Web 2.0 Conference in San Francisco a few weeks ago. I had asked the front door man for a coffee shop recommendation, and he told me where the nearest Starbucks and Coffee Bean were located. I wasn’t looking for a chain…the entire story, and eventual success…is here (with photos!)

http://ladeetravels.blogspot.com/2009/03/mission-accomplished-real-thing.html

]]> By: Topics about New-york » Blog Archive » Jane Told Claire, Claire Told Mehttp://www.davidhenderson.com/2009/04/18/jane-told-claire-claire-told/#comment-2723 Topics about New-york » Blog Archive » Jane Told Claire, Claire Told Me Sun, 19 Apr 2009 11:03:09 +0000 http://www.davidhenderson.com/?p=3197#comment-2723 [...] IETV.Co.UK Watch Tv Shows placed an interesting blog post on Jane Told Claire, Claire Told MeHere’s a brief overviewJane P-B, a writer and professor in New York City, told our daughter Claire about a small coffee shop that she found to be remarkable. [...] [...] IETV.Co.UK Watch Tv Shows placed an interesting blog post on Jane Told Claire, Claire Told MeHere’s a brief overviewJane P-B, a writer and professor in New York City, told our daughter Claire about a small coffee shop that she found to be remarkable. [...]

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