Comments on: Is PR Out-of-Sync with the Internet Era? http://www.davidhenderson.com/2009/05/04/is-pr-out-of-sync-with-the-internet-era/?utm_source=rss&utm_medium=rss&utm_campaign=is-pr-out-of-sync-with-the-internet-era Writer, brand journalist, media strategist, Emmy Award winning former CBS News correspondent Mon, 30 Jan 2012 06:02:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Another Lament for PR in Web 2.0 World | Flack Mehttp://www.davidhenderson.com/2009/05/04/is-pr-out-of-sync-with-the-internet-era/#comment-2769 Another Lament for PR in Web 2.0 World | Flack Me Thu, 07 May 2009 14:51:08 +0000 http://www.davidhenderson.com/?p=3286#comment-2769 [...] mean to harp on this, but it’s important concern on behalf of  the PR industry. David Henderson (who provides the accompanying graphic) is another veteran practitioner who feels that PR agencies [...] [...] mean to harp on this, but it’s important concern on behalf of  the PR industry. David Henderson (who provides the accompanying graphic) is another veteran practitioner who feels that PR agencies [...]

]]> By: David Hendersonhttp://www.davidhenderson.com/2009/05/04/is-pr-out-of-sync-with-the-internet-era/#comment-2764 David Henderson Wed, 06 May 2009 21:39:23 +0000 http://www.davidhenderson.com/?p=3286#comment-2764 Don, Many thanks. Appreciate it, and enjoy! David Don,

Many thanks. Appreciate it, and enjoy!

David

]]> By: Is PR Out-of-Sync with the Internet Era? | David Henderson … « Public Relationhttp://www.davidhenderson.com/2009/05/04/is-pr-out-of-sync-with-the-internet-era/#comment-2759 Is PR Out-of-Sync with the Internet Era? | David Henderson … « Public Relation Tue, 05 May 2009 03:19:47 +0000 http://www.davidhenderson.com/?p=3286#comment-2759 [...] Read­ m­ore from­ the ori­gi­n­al sou­rce:  Is P­R Ou­t-of-Sy­n­c with­ th­e In­tern­et Era? | D­av... [...] [...] Read­ m­ore from­ the ori­gi­n­al sou­rce:  Is P­R Ou­t-of-Sy­n­c with­ th­e In­tern­et Era? | D­av… [...]

]]> By: Arik Hansonhttp://www.davidhenderson.com/2009/05/04/is-pr-out-of-sync-with-the-internet-era/#comment-2758 Arik Hanson Tue, 05 May 2009 02:10:43 +0000 http://www.davidhenderson.com/?p=3286#comment-2758 Tend to agree with your thoughts here. I also agree with Kami's take that as more folks engage personally, they will start to see the potential professionally. I've been a little surprised here in the MSP market--our PR industry is a little behind by and large, which is why your post resonated with me so much. It's really surprising to me, because I think PR has the most to gain by this shift in models recently. All the PR and community-building skills really have their foundation in PR skills. Just a natural fit, which is why you're seeing the interactive and ad folks resist the interaction with the traditional tactics a little. A worthwhile discussion that we need to keep having within our own industry. Thanks for starting the conversation, David. @arikhanson Tend to agree with your thoughts here. I also agree with Kami’s take that as more folks engage personally, they will start to see the potential professionally. I’ve been a little surprised here in the MSP market–our PR industry is a little behind by and large, which is why your post resonated with me so much. It’s really surprising to me, because I think PR has the most to gain by this shift in models recently. All the PR and community-building skills really have their foundation in PR skills. Just a natural fit, which is why you’re seeing the interactive and ad folks resist the interaction with the traditional tactics a little.

A worthwhile discussion that we need to keep having within our own industry. Thanks for starting the conversation, David.

@arikhanson

]]> By: DHhttp://www.davidhenderson.com/2009/05/04/is-pr-out-of-sync-with-the-internet-era/#comment-2757 DH Mon, 04 May 2009 22:07:27 +0000 http://www.davidhenderson.com/?p=3286#comment-2757 Not sure it's an age thing. Think it's a money thing. Do old stuff that clients know builds hourly billings. Not sure it’s an age thing. Think it’s a money thing. Do old stuff that clients know builds hourly billings.

]]> By: DHhttp://www.davidhenderson.com/2009/05/04/is-pr-out-of-sync-with-the-internet-era/#comment-2756 DH Mon, 04 May 2009 22:05:59 +0000 http://www.davidhenderson.com/?p=3286#comment-2756 So, are you saying that you say what that stone-faced number-cruncher wants to hear, and do that you think they want done? I admit the brush I used was wide. That was intentional, to get a discussion going. Enough of us know there's a problem. While your agency unquestionably "gets it," many others do not, and that includes many of the majors. David So, are you saying that you say what that stone-faced number-cruncher wants to hear, and do that you think they want done? I admit the brush I used was wide. That was intentional, to get a discussion going. Enough of us know there’s a problem. While your agency unquestionably “gets it,” many others do not, and that includes many of the majors.

David

]]> By: Steve Hoechsterhttp://www.davidhenderson.com/2009/05/04/is-pr-out-of-sync-with-the-internet-era/#comment-2755 Steve Hoechster Mon, 04 May 2009 22:01:33 +0000 http://www.davidhenderson.com/?p=3286#comment-2755 There's a reason the automobile was initially referred to as the horseless carriage- There’s a reason the automobile was initially referred to as the horseless carriage-

]]> By: David Hendersonhttp://www.davidhenderson.com/2009/05/04/is-pr-out-of-sync-with-the-internet-era/#comment-2754 David Henderson Mon, 04 May 2009 21:45:15 +0000 http://www.davidhenderson.com/?p=3286#comment-2754 Okay, I will be the first to admit that I get a bit jaded about what I am seeing in the PR industry. But, mind you, I may travel more, see the efforts of more agencies, and have a perspective that's outside NYC and DC and other such places. What I am seeing are agencies still leaning heavy on old ideas, old approaches and old techniques, and incapable of guiding clients through the maze of the digital revolution. On the other side, I see purely digital agencies that disdain anything that's traditional, practical and effective. As a result, it's a standoff, and rare to see agencies and PR people who have the depth of experience to comprehend the whole picture, traditional and online, in order to deliver solid solutions. Okay, I will be the first to admit that I get a bit jaded about what I am seeing in the PR industry. But, mind you, I may travel more, see the efforts of more agencies, and have a perspective that’s outside NYC and DC and other such places. What I am seeing are agencies still leaning heavy on old ideas, old approaches and old techniques, and incapable of guiding clients through the maze of the digital revolution. On the other side, I see purely digital agencies that disdain anything that’s traditional, practical and effective. As a result, it’s a standoff, and rare to see agencies and PR people who have the depth of experience to comprehend the whole picture, traditional and online, in order to deliver solid solutions.

]]> By: Kami Huysehttp://www.davidhenderson.com/2009/05/04/is-pr-out-of-sync-with-the-internet-era/#comment-2752 Kami Huyse Mon, 04 May 2009 16:43:32 +0000 http://www.davidhenderson.com/?p=3286#comment-2752 I have been working to educate PR pros about social media for over four years. I still get the "deer in the headlights" look at almost every conference I attend, but PR pros (like the rest of society) are starting to participate at a personal level in social networking. Most everyone will say they have a Fscebook page. But what is lacking is an understanding of how to tap into social media strategically. There are a small cadre of PR pros that are moving this down the field. I have been working to educate PR pros about social media for over four years. I still get the “deer in the headlights” look at almost every conference I attend, but PR pros (like the rest of society) are starting to participate at a personal level in social networking. Most everyone will say they have a Fscebook page. But what is lacking is an understanding of how to tap into social media strategically. There are a small cadre of PR pros that are moving this down the field.

]]> By: Don Paynehttp://www.davidhenderson.com/2009/05/04/is-pr-out-of-sync-with-the-internet-era/#comment-2751 Don Payne Mon, 04 May 2009 15:11:31 +0000 http://www.davidhenderson.com/?p=3286#comment-2751 Thank you for your presentation on this important topic in Houston last week at the Bronze Quill Awards. You convinced me, so I just bought your book. Thank you for your presentation on this important topic in Houston last week at the Bronze Quill Awards. You convinced me, so I just bought your book.

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