The Passion and Inspiration of Video
The latest popular thing to do among many organizations and PR firms is to create videos that they believe will deliver some “killer” message, and put it on YouTube. There are hopes the videos will be viewed by millions, and somehow make the earth stop dead in its tracks while people are thrilled by what they see in the video. Reality is that it rarely – if ever – happens.
The best videos inspire, connect with our shared human emotions of hope and passion, and are memorable. Most of all, they are authentically original. Here is the best I’ve ever seen, created by the infinitely talented group of individuals in the Playing For Change Project:
Category: Featured, Reputation management
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David,
Your tweets are great — they actually offer information! And you’re absolutely right about YouTube. One of my last projects in news was a year-long series on a young man with AIDS. I obtained the rights from the TV station and put almost all the weekly episodes of “Robb’s Life” on YouTube, hoping to educate a new audience. People can watch Robb from the time he is relatively healthy until his funeral. Unfortunately, he should have put Mentos and Diet Coke in his mouth so people would watch.
I’ve put short instructional videos onto YouTube to attract people to my kung-fu instructional DVDs and online kung-fu school. Each time I release a new DVD, I put a clip onto YouTube with information about where to get the DVD. Some videos have gathered thousands of visitors and some not so many, but they have produced a small stream of visitors to my site who have become customers.
I’d rather create a video that informs and helps establish me as an expert than to search for some crazy video that doesn’t achieve my business goals.
Thanks for all the thought-provoking and informational messages. You’re doing Twitter and your blog the right way. I’ve had to stop following the people who bombard me with “I’m going to bed now” messages, or random thoughts on politics that seem to come every two minutes. Sheesh.