What They Mean When They Say …
DH | Jun 19, 2009 | Comments 3
Do you ever wonder about all the jargon and cliches you hear on TV news, especially the 24-hour cable news channels? They all say the same thing. So, here’s a crib sheet to what they really mean:
“We’re working harder for you” – Our marketing department couldn’t think of anything more original.
“Happening Now” – We have live helicopter shots of a car chase, most likely in southern California. Coverage trademarked by Fox News.
“Our analysis” – We’re paraphrasing something from The New York Times.
“Live” – Scheduled photo-op media event, and we are really not sure what’s happening.
“Iran Desk” – We’ve got something monitoring Twitter.
“These facts are not verified” – We have no idea what’s going on so we’re reporting posts on Twitter.
“We’re watching these stories” – The interns in the newsroom are waiting for the next wire service update or checking Twitter.
“Our chief international correspondent” – The reporter went to Aruba on his or her honeymoon.
“Starts right now” – Sounded cool when the competitor said it so we are, too.
“Sources tell us” – We’re making this up, based on rumor or something from Twitter.
“Angelina Jolie Honors Refugees” – We’re going to recycle this story 37 times over the next two days so brace yourself.
“Looking for answers to (fill-in some issue)” – We have no real reporters out on the streets so our interns are making calls for a celebrity reporter’s special report.
“Breaking News”: Please don’t change the channel while we figure out what’s going on. (with thanks to Jim Parsons).
Okay … no more. It was too painful just to watch TV news for an hour to hear those phrases.
Filed Under: Featured • News Media






Here’s another one…
“Breaking News”: Please don’t change the channel while we figure out what’s going on.
Ha! I’ve got to add that one, with credit.
Thanks!
Thank you David for this post. Made me chuckle – so true!