Archive for September, 2009
Defining Corporate Journalism
“Corporate journalism” is more grounded in the expertise of strategic communications and journalism than social media. There is more vision in brand journalism, a clearer purpose. It requires authentic expertise to practice brand journalism.
In the Digital Era, Who You Gonna Call?
Actor Rainn Wilson from NBC’s “The Office” sums up the value of my new book — “Making News in the Digital Era” — when he says:
“Henderson gets it. He knows the online media world and has interesting things to say. Besides, he’s the dude who got me on Twitter.”
Maybe We’ve Got it Wrong, Again
Part of the contemporary American work psyche is to seek quick fixes, regardless of downside risk. Maybe many of us are just forever provincial and fail to heed history, cycles or consequences.
Papers, Magazines in Europe Make Money
While visiting friends in Munich recently, I was struck by a couple of modern-day contrasts with American cities – I saw very few people in Munich walking down the streets with eyes glued to their Blackberrys or iPhones.
Instead, people sitting at coffee shops, reading all kinds of publications – actual newspapers and magazines.
America’s Obsession With Ice
Maybe it’s because it is the end of summer … but I have been thinking about the obsession American’s have with ice, and the amount of energy it requires to make all that ice. We pay lip-service to conservation in the U.S. but we don’t do anything about it … really, we don’t.
Sen. Kennedy, the Master Communicator
When I first saw Senator Edward Kennedy in person, he was holding an impromptu news conference in the United States Capitol. It was the early 1970s, and I was a young reporter at CBS News, just starting my career in journalism.
Texting While Driving
I don’t get it. So much has been written about the dangers of talking on cell phones while driving and, especially, texting while driving. But nothing is being done about it, particularly in the nation’s capital area where there are an estimated 300,000-plus traffic accidents each year!
