In the Digital Era, Who You Gonna Call?

Actor Rainn Wilson from NBC’s “The Office” sums up the value of my new book — “Making News in the Digital Era” — when he says:

“Henderson gets it. He knows the online media world and has interesting things to say. Besides, he’s the dude who got me on Twitter.”

Rainn turned to me earlier this year for tips about how to use Twitter to promote his new spiritually based social media gathering place, SoulPancake.com. Since then, Rainn has attracted a staggering one and a half million followers on Twitter (@RainnWilson) and SoulPancake.com is a big success.

“Making News in the Digital Era” is packed with timely, practical examples and guidance for anyone who wants to make sense of today’s changing media world and generate attention, whether for a small business, major corporation or for themselves.

For executives, business people, communications professionals, not-for-profit executives, brand managers and you, “Making News in the Digital Era” makes sense of the merging online and traditional media and delivers practical ways to communicate effectively in today’s competitive world.

“Making News in the Digital Era“ is available now at bookstores online and everywhere.

Read more, including a free excerpt, at TheDigitalEra.net.

ISBN 978-1440153075. Published September 2009 by iUniverse.