Comments on: Defining Corporate Journalism http://www.davidhenderson.com/2009/09/26/defining-corporat-journalism/?utm_source=rss&utm_medium=rss&utm_campaign=defining-corporat-journalism Writer, communications strategist, Emmy Award winning former CBS News correspondent Mon, 21 May 2012 19:41:33 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Kurt Schiller http://www.davidhenderson.com/2009/09/26/defining-corporat-journalism/#comment-3386 Kurt Schiller Wed, 14 Oct 2009 20:25:12 +0000 http://www.davidhenderson.com/?p=4069#comment-3386 Also, I just came across your very reasonable (but strongly-worded!) post about "internet cowards," so I thought I'd leave another comment non-pseudonymously. Also, I just came across your very reasonable (but strongly-worded!) post about “internet cowards,” so I thought I’d leave another comment non-pseudonymously.

]]> By: Horatio P. Squiggle http://www.davidhenderson.com/2009/09/26/defining-corporat-journalism/#comment-3385 Horatio P. Squiggle Wed, 14 Oct 2009 20:04:50 +0000 http://www.davidhenderson.com/?p=4069#comment-3385 The notion of corporate journalism is fascinating, but is it really substantively different from traditional PR or just a new (albeit solid and effective) methodology with a clever name? It seems like the term is a bit like calling lobbying "corporate activism": it's technically true, but is a name like that just obfuscation of the true nature of the thing to make it more attractive? Specifically, the aspect of credibility with clients and others as an attractive quality in corporate journalism seems a fleeting one. Certainly, there's nothing preventing it from being credible, but what guarantees that it be so? Mightn't people eventually just see it and think to themselves, "Oh, just a bunch of PR"? I hope this doesn't sound contrarian or brusque; that's not my intent. The notion of corporate journalism is fascinating, but is it really substantively different from traditional PR or just a new (albeit solid and effective) methodology with a clever name? It seems like the term is a bit like calling lobbying “corporate activism”: it’s technically true, but is a name like that just obfuscation of the true nature of the thing to make it more attractive?

Specifically, the aspect of credibility with clients and others as an attractive quality in corporate journalism seems a fleeting one. Certainly, there’s nothing preventing it from being credible, but what guarantees that it be so? Mightn’t people eventually just see it and think to themselves, “Oh, just a bunch of PR”?

I hope this doesn’t sound contrarian or brusque; that’s not my intent.

]]> By: David Henderson http://www.davidhenderson.com/2009/09/26/defining-corporat-journalism/#comment-3353 David Henderson Sat, 26 Sep 2009 20:44:14 +0000 http://www.davidhenderson.com/?p=4069#comment-3353 John, Appreciate your thoughts but ... it worked! Better than saying it worked, it generated unprecedented results for our client and revamped its marketing focus. David John,

Appreciate your thoughts but … it worked! Better than saying it worked, it generated unprecedented results for our client and revamped its marketing focus.

David

]]> By: John Dark http://www.davidhenderson.com/2009/09/26/defining-corporat-journalism/#comment-3352 John Dark Sat, 26 Sep 2009 20:35:56 +0000 http://www.davidhenderson.com/?p=4069#comment-3352 Missed the mark in my opinion.. The man on top of the plane is TO ME, distracting to the message.. My first thought wasn't what is the brand, my first thought was how gimmicky.. Ed is a great photographer. I admire his work. This one didn't work for me and if I had liked the idea then I would have shot it from below and not above.. Just one man's opinion. Missed the mark in my opinion.. The man on top of the plane is TO ME, distracting to the message.. My first thought wasn’t what is the brand, my first thought was how gimmicky.. Ed is a great photographer. I admire his work. This one didn’t work for me and if I had liked the idea then I would have shot it from below and not above.. Just one man’s opinion.

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