Station Coffee: A Promotion for All

Let me share some thoughts about an original promotion for Starbucks or Caribou or any other group of coffee shops. I’m giving you this promotion because I like what the concept of coffee shops brings to our communities.

More than that, I greatly respect the authentic and personal dedication of women and men across our country who are professional firefighters and EMS technicians, like a fine young man I know named Matt.

So, this is not a promotion for coffee shops as much as a gesture of giving by all of us. I’d call it “Station Coffee.” And, it’s very simple:

Think of a local fire station or team of EMS specialists that’s touched your life or the life of someone close to you. Maybe they rushed to a fire or false alarm. Maybe they helped you in a car accident. Maybe they simply let your kids have the experience of sitting in a fire engine. We all have those experiences … I’m sure of it.

Now, it’s your turn to do something. Visit your local Starbucks, Caribou or any other coffee shop … and buy one of those large containers of coffee … you know, the kind you might ordinarily take to an office event. Get a bunch of paper cups. Drive over to the local fire or EMS station. Knock on the door and offer your gift with a simple, “Thanks.” That’s it. Nothing more. Just say, Thanks.

Now if Starbucks or Caribou doesn’t jump all over this and see the residual benefits of Station Coffee, in their communities and online … well, I can’t speak for them.

I can tell you this … the idea of Station Coffee can spread like a peaceful glow of goodwill across our country. Give it a try. Post it on Twitter and Facebook. Let me know.

Filed Under: Featured • Online Strategies • Personal notes

Tags: Station Coffee