Archive for 2010
Five Steps to Organic Social Media in 2011
It’s fascinating to watch the explosion in online social media … terrific examples of social media propelling companies and messages to prominence while, on the other hand, the proliferation of so-called “social media gurus” who don’t have a clue how it all works.
The News Is Dead. Long Live the News!
The new breed of brand journalism in the digital era involves customers, employees, stakeholders and communities through an open exchange of news and sharing … and influence.
What Qualities Determine a “Global City”
When someone says they want to “rebrand” something, the idea is usually flawed from the beginning. Why? Because too often well-meaning quests for greatness become distilled into slogans. Take Tel Aviv, for example.
Something’s Broken Between TSA and the Flying Public
In the U.S. — a country which does not embrace profiling at airports even though most of the bad guys in recent years have been easy to fit into a profile — we are being subjected to increased and more invasive TSA inspections at airports when we have joint replacements. And, none of it is going down well with Americans.
The Death of Traditional Online “Newsrooms”
It is a reality in our fast-moving, digital-driven world that words matter. And, certainly in the field of communications where new uses and more precise words and phrases play a key role in determining such essential factors as competitive differentiation, authenticity and value.
The Impact of Brand Journalism in the Digital Era
In today’s world, news is the most effective method of influence. If you can place your organization’s voice at the center of the online discussion, you can achieve the greatest effectiveness for your brand, issue or crisis. News Group Net LLC shapes online conversations and news to achieve goals
Brand Journalism Creates Another Viable News Outlet
Phoenix-based writer and public relations strategist Ryan Zuk has been looking at the fast-emerging concept of Brand Journalism … and, he likes what he sees. Here is his latest column for PRSA.org’s Public Relations Tactics.
Flash Leads to Poor Online Communications
Big creative, PR and ad agencies love to sell clients on websites chock-full of Flash features. It’s in their bag of tricks – like tossing a handful of glitter in the air to make clients gleeful with “ohs” and “ahs.” But, the technology is becoming outdated.
Brand Journalism Goes Global
In today’s digital era, with powerful communications tools at our fingertips, brand journalism has come of age and is soaring in popularity to enhance the image, reputation and competitive leadership of companies and organizations.
Are We Becoming a New Form of Paparazzo?
An increasing number of academics, psychologists and human behavior experts are studying why it is that we in the American culture are so captivated and influenced by celebrity. I wonder, too … are we all becoming some new form of paparazzo?
