Comments on: Next-generation online newsrooms bring stories alive http://www.davidhenderson.com/2010/01/16/next-generation-online-newsrooms-bring-stories-alive/?utm_source=rss&utm_medium=rss&utm_campaign=next-generation-online-newsrooms-bring-stories-alive Writer, brand journalist, media strategist, Emmy Award winning former CBS News correspondent Mon, 30 Jan 2012 06:02:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: David Hendersonhttp://www.davidhenderson.com/2010/01/16/next-generation-online-newsrooms-bring-stories-alive/#comment-3713 David Henderson Sun, 17 Jan 2010 19:14:00 +0000 http://www.davidhenderson.com/?p=4942#comment-3713 Thanks, Shari ... the secret of the next-gen online newsrooms is in the word, "news." It's no longer a dusty, dull repository for news releases that no one cares about. News releases neither news nor stories but rather promotion or marketing oriented announcements. What I write about and am creating for clients are active, working newsrooms, regularly updated, with legitimate news stories. David Thanks, Shari … the secret of the next-gen online newsrooms is in the word, “news.” It’s no longer a dusty, dull repository for news releases that no one cares about. News releases neither news nor stories but rather promotion or marketing oriented announcements. What I write about and am creating for clients are active, working newsrooms, regularly updated, with legitimate news stories.

David

]]> By: Shari Weisshttp://www.davidhenderson.com/2010/01/16/next-generation-online-newsrooms-bring-stories-alive/#comment-3711 Shari Weiss Sun, 17 Jan 2010 16:30:14 +0000 http://www.davidhenderson.com/?p=4942#comment-3711 Effective communications always comes down to knowing your audience and giving them what they need and want in a way that answers questions and solves problems. Veteran journalist David Henderson "walks the talk" and that's what makes his advice on establishing online newsrooms so valuable. Companies need to take special note of Tip #1 where David advises companies to leave the "Sell" out of a release -- just the facts, with information about how to find out more. One huge difference to note is the whole area of SEO Optimization. Now that companies have the opportunity to be their own "newswire," they certainly need to frame stories that will be found. Effective communications always comes down to knowing your audience and giving them what they need and want in a way that answers questions and solves problems.

Veteran journalist David Henderson “walks the talk” and that’s what makes his advice on establishing online newsrooms so valuable.

Companies need to take special note of Tip #1 where David advises companies to leave the “Sell” out of a release — just the facts, with information about how to find out more.

One huge difference to note is the whole area of SEO Optimization. Now that companies have the opportunity to be their own “newswire,” they certainly need to frame stories that will be found.

]]> By: Tweets that mention Next-generation online newsrooms bring stories alive | David Henderson - consultant, author, journalist -- Topsy.comhttp://www.davidhenderson.com/2010/01/16/next-generation-online-newsrooms-bring-stories-alive/#comment-3710 Tweets that mention Next-generation online newsrooms bring stories alive | David Henderson - consultant, author, journalist -- Topsy.com Sun, 17 Jan 2010 02:05:04 +0000 http://www.davidhenderson.com/?p=4942#comment-3710 [...] This post was mentioned on Twitter by David Henderson, thoughtLEADERS and topsy_top20k, topsy_top20k_en. topsy_top20k_en said: RT @DavidHenderson: Next-generation online newsrooms bring stories alive http://bit.ly/4tg9vv [...] [...] This post was mentioned on Twitter by David Henderson, thoughtLEADERS and topsy_top20k, topsy_top20k_en. topsy_top20k_en said: RT @DavidHenderson: Next-generation online newsrooms bring stories alive http://bit.ly/4tg9vv [...]

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