Seven Steps to Making News in the Digital Era
January 18, 2010 | DH | Comments 3
I delivered the keynote address at the annual meeting of the Hampton Roads Economic Development Authority in Norfolk, Virginia. The subject was Making News in the Digital Era. In my remarks, I listed seven strategic steps to focus the process … to shed old-style communications practices, like press releases, that no longer work and begin making your own news online in a compelling manner to engage audiences.
Here are the seven strategic steps. If you would like to know more, send me a note.
- Advocate change.
- Avoid compulsively marketing and promoting.
- Start listening and engaging in conversations.
- Embrace storytelling.
- Use plain language.
- Reach out to fewer to achieve more.
- Become the credible voice and face.
- Don’t be afraid to try something new.
Filed Under: Corporate Journalism • Featured
About the Author: David is a veteran communications strategist ... writer ... blogger ... online publisher ... and Emmy Award winning former CBS Network News correspondent. He lives in the Washington, D. C., area, and works worldwide.
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