Seven Steps to Making News in the Digital Era

I delivered the keynote address at the annual meeting of the Hampton Roads Economic Development Authority in Norfolk, Virginia. The subject was Making News in the Digital Era. In my remarks, I listed seven strategic steps to focus the process … to shed old-style communications practices, like press releases, that no longer work and begin making your own news online in a compelling manner to engage audiences.

Here are the seven strategic steps. If you would like to know more, send me a note.

• Advocate change.
• Avoid compulsively marketing and promoting.
• Start listening and engaging in conversations.
• Embrace storytelling.
• Use plain language.
• Reach out to fewer to achieve more.
• Become the credible voice and face.
• Don’t be afraid to try something new.

Related posts:

1. Chris Abraham Reviews “Making News in the Digital Era”
2. In the Digital Era, Make Your Own News
3. In the Digital Era, Who You Gonna Call?
4. Pillars of Leadership in the Internet Era
5. Realigning Public Relations for the Internet Era

Category: Brand Journalism, Featured