Seven Steps to Making News in the Digital Era

I delivered the keynote address at the annual meeting of the Hampton Roads Economic Development Authority in Norfolk, Virginia. The subject was Making News in the Digital Era. In my remarks, I listed seven strategic steps to focus the process … to shed old-style communications practices, like press releases, that no longer work and begin making your own news online in a compelling manner to engage audiences.

Here are the seven strategic steps. If you would like to know more, send me a note.

• Advocate change.
• Avoid compulsively marketing and promoting.
• Start listening and engaging in conversations.
• Embrace storytelling.
• Use plain language.
• Reach out to fewer to achieve more.
• Become the credible voice and face.
• Don’t be afraid to try something new.