I do not believe you are correct. It is commentary based on facts. Hence, journalism.

David

Since then, branding doesn’t mean much to me anymore, it is part of a series of criteria I use to judge a company. I often try to find reviews, but soon enough we’ll probably start to see a trend there too: companies will hire people to write good reviews as part of their branding efforts!

Hope we find out if your car has been fixed right this time, it sounds like Geico will take care of you?

From your introductory remarks to this article — to which I subscribe 100% — every organization needs exam its “soul” as well as its “manufacturing” processes if it wants to be competitive in a world where there are (1) so many choices and (2) so many ways to hear about those choices.

My guess is that lots of GEICO people are now listening. Let’s hope they “walk the talk” that we see all over TV.

Many thanks for your comment. Yes, it is amazing that in today’s competitive world, anyone who does such shoddy workmanship manages to stay in business. In this case, Bailey’s Crossroads Body Shop is probably propped up by GEICO to some extent.

Incidentally, Nick – the brother of the co-owner who lied to me – just called to say that yes, they had rushed the job … and yes, they had damaged my car.

I believe they ruined the value of my car.

David

Franchises that advertise their services in glossy ads with beautiful people checking your car and being nice to you, aren’t in touch with the reality of their franchise, which may be in a doubtful neighborhood, be aging, grubby, and not at all like the advertised shop. Plus the special deal advertised isn’t really on offer.

I’ve had this experience more than once with auto services, and fast food, etc., and sadly conclude that the brand picture just isn’t true, much as we might like it to be.

I keep saying to myself that I won’t let myself be fooled again, but often am.

I hope your car gets restored to its elegant self!