Archive for March, 2010
The Evolving Preference for Brand Journalism
There’s a sobering piece in the New York Times about how the business of commercial photography is evaporating and morphing into something entirely new and different. The PR industry is rapidly changing, too, and much faster than many PR people even know.
How Much Can Social Media Be Trusted?
While researching my latest book – “Making News in the Digital Era” – I conducted interviews with people who run companies that manipulate opinions and perceptions in the world of online social media. It is “the shadowy side” of the online world, as one described it, and it is big business.
The Media’s Curious Lack of Curiosity
The health care bill finally squeaked through the House of Representatives this week after a furious debate that’s lasted for more than a year. The bill begins to bring health care in the United States up to a par with many other civilized nations.
Nestle Caught in Identity Crisis
Nestle, headquartered in Vevey, Switzerland, is the latest company to get caught up in a social media controversy. The issues are complex and whipped up emotionally by Greenpeace, an organization I have little respect for because of their violent and often misleading or untruthful tactics.
Technology Tools Driving Online Social Media
A number of very cool things happened the moment I clicked Publish on this blog story, and it was all happening behind the scenes and automatically on my Wordpress blog.
Consumers are Not Crash Test Dummies
Toyota’s PR initiative to aggressively work to discredit drivers who have encountered apparent problems with Toyota cars and to complain that the news media has not treated the company fairly is big bully PR from a bygone era.
It’s About Brand Leadership, Not Marketing
One of the world’s most respected corporate advisory organizations wanted to know more about our strategic, proprietary model to building corporate online newsrooms that are vastly more effective at managing online brand image.
Online Newsroom vs. Online Cemetery
The brand-enhancement potential of using today’s powerful and influential online tools to dramatically broaden awareness for any organization is significant and proven.
Primary Audiences for Online Newsrooms
It is a misperception in the PR business that the primary audience of an organization’s online newsroom is the news media. It’s NOT the media!
How Much are Head Hunters Hurting PR?
It’s a familiar story – a seasoned PR veteran is approached by an executive search firm, hyped over an attractive-sounding corporate position, strung out through a series of interviews, and then, told that the evaluation process is too far down the road … or some other lie.
