Comments on: It’s About Brand Leadership, Not Marketing http://www.davidhenderson.com/2010/03/13/its-about-managing-brand-leadership-not-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=its-about-managing-brand-leadership-not-marketing Writer, communications strategist, Emmy Award winning former CBS News correspondent Tue, 22 May 2012 15:13:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Shari Weiss http://www.davidhenderson.com/2010/03/13/its-about-managing-brand-leadership-not-marketing/#comment-4248 Shari Weiss Sat, 13 Mar 2010 15:22:37 +0000 http://www.davidhenderson.com/?p=5838#comment-4248 David, the two biggest hurdles I find are (a) corporate hierachies with no internal champions to understand and "translate" the New Media message for fearful decision-makers and (b) territorial-protecting, short-sighted PR people, who want to continue burying their heads in the sand. In time, of course, it will be the visionaries who lead. Great ideas here in the third-party recognition of your company's leadership. David, the two biggest hurdles I find are (a) corporate hierachies with no internal champions to understand and “translate” the New Media message for fearful decision-makers and (b) territorial-protecting, short-sighted PR people, who want to continue burying their heads in the sand.

In time, of course, it will be the visionaries who lead. Great ideas here in the third-party recognition of your company’s leadership.

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