Archive for April, 2010
Learning Subtleties of Image Management from Jeff Bridges
We can all learn something about image and reputation management from the Web site of versatile actor Jeff Bridges. He’s been online at least seven or eight years with the same clever, low-key, personal and interactive online style … and his site ranking stats confirm his popularity.
A Case Study of Poor Crisis Management
Toyota has become a case study in how not to do things in a crisis of brand and reputation. Toyota, the world’s biggest car maker, has turned consistently to teams of political lobbyists and attorneys as the company has been ravaged by one safety recall after another to “fix” the company’s problems.
Creating Confusion by “Rebranding” an Organization
Companies and organizations occasionally launch efforts to “rebrand” themselves. It usually occurs when sales and marketing efforts are flagging or there is a sense of aimlessness or malaise over strategic direction … a feeling that no one cares or paying attention.
Nothing is Secret … Even for Apple
Whether lost, stolen or leaked, the story of Apple’s next generation 4G iPhone has become big news in the business, consumer and technology media. A prototype Apple 4G iPhone, which is expected to be available to users this summer, was reportedly found in a Redwood City, Ca., bar and sold to the tech blog, Gizmodo.com.
Fundamentals of Brand Journalism
Let me share some thoughts about the concept of using online “brand journalism” to create TRUST and DIFFERENTIATION for an organization’s brand.
There’s More to Communications than Just Hourly Billing
The field of public relations and communications is rapidly changing, and agencies need to keep pace. Client needs and expectations have radically changed in today’s digital era. There’s more to communications than the passive tactics of yesteryear.
Consumer Reports Takes on Corporate Bully
Consumer Reports is to be applauded for factually, responsibly and ethically warning motorists that Toyota’s 2010 Lexus GX 460 sport utility vehicle has a dangerous handling problem that could lead to a rollover and possibly “serious injury or death.”
Organizations are Measured by Openness, Accessibility
How open and accessible online is your company or organization? For that matter, how accessible are personal blogs? It is easier to contact the gun maker Glock online than Kraft Foods. Most companies hide behind Chinese walls.
10 Tips for PR Pros Who Want to Blog Personally
This blog post by Stephanie Smirnov is so good that I asked her permission to repost her words here, and she agreed. Stephanie is President of Devries Public Relations in New York, an active blogger (PRMama.com), one of today’s outstanding leaders in the field of communications and someone I admire.
How to Find Solid Online Communications Counsel
Even though many are terrific people, I am stunned by how few leaders of PR firms have credible working experience in the online world and the digital era in which we are living and working. Hey, people! You are talented … get with it!
