Thanks for the mention in your article. You provide an excellent checklist for doing due diligence (did I just use 3 “d” words in a row?) on a company offering online communications counsel.

One thing I think is under-mentioned and under-valued in this mix is the corporate newsroom. But not the stodgy dustbin repository of corporate gobbledygook that gets updated once every 2 years … but a social media newsroom like the one you put together for ISCnews.com — full of professional pictures and visuals, valuable information, ideas, insights and inspirational stories. And … all connected via social networks. The social media newsroom of the future will be driven by the quality of content – text – audio – video – in whatever format – told in an authentic storytelling style.

Sounds simple.

It isn’t.

Breaking the ingrained habit of publishing flim-flam-flummery (content with no value except company puffery) is a hard one to break. Just go to any website really. It seeps in. Is insidious. A good communications adviser will also help you break that corporate gobbledygook mindet

I like to point to ISCnews.com as a great example of what can be done — vs what is typically done.

Best

Steve

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