http://www.davidhenderson.com/2010/04/15/theres-more-to-communications-than-just-hourly-billing/?utm_source=rss&utm_medium=rss&utm_campaign=theres-more-to-communications-than-just-hourly-billing Writer, communications strategist, Emmy Award winning former CBS News correspondent Tue, 22 May 2012 15:13:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://www.davidhenderson.com/2010/04/15/theres-more-to-communications-than-just-hourly-billing/#comment-4527 Dick Grove, CEO Wed, 21 Apr 2010 15:25:52 +0000 http://www.davidhenderson.com/?p=6312#comment-4527 The grievous overcharging of clients under a traditional hourly rate model is more than just a problem with big agencies like Burson-Marsteller...where I confess that I once served as a general manager...although this is a great example. But the solution lies with clients demanding accountability and not just settling for the "name" on the masthead and fat hourly fees translated to fat retainers. In these lean times, a client willing to spend $100,000 per month or even $10,000 per month needs to be able to have real measured success, not meetings piled on top of meetings. Too many times, clients in search of solid PR help and tangible media results (and which isn't) settle for distributing an RFP to the traditional PR world while passing over incentive based or Pay-for-Performance firms like ours (www.inkincpr.com)that that have equal or more experience and talent, do the same intense work behind the scenes in messaging and branding, but believe in being compensated for actual results and not simply for attending client meetings or events. Who knows...that monthly bill might even drop noticeably. http://www.youtube.com/watch?v=tBF-N43iZvc The grievous overcharging of clients under a traditional hourly rate model is more than just a problem with big agencies like Burson-Marsteller…where I confess that I once served as a general manager…although this is a great example. But the solution lies with clients demanding accountability and not just settling for the “name” on the masthead and fat hourly fees translated to fat retainers. In these lean times, a client willing to spend $100,000 per month or even $10,000 per month needs to be able to have real measured success, not meetings piled on top of meetings. Too many times, clients in search of solid PR help and tangible media results (and which isn’t) settle for distributing an RFP to the traditional PR world while passing over incentive based or Pay-for-Performance firms like ours (www.inkincpr.com)that that have equal or more experience and talent, do the same intense work behind the scenes in messaging and branding, but believe in being compensated for actual results and not simply for attending client meetings or events. Who knows…that monthly bill might even drop noticeably. http://www.youtube.com/watch?v=tBF-N43iZvc

]]> http://www.davidhenderson.com/2010/04/15/theres-more-to-communications-than-just-hourly-billing/#comment-4497 A PR model that entails results? It’s called Pay-on-Performance! « Stalwart Communications Blog Sun, 18 Apr 2010 18:37:50 +0000 http://www.davidhenderson.com/?p=6312#comment-4497 [...] recently read David Henderson’s post There’s More to Communications than Just Hourly Billing and couldn’t agree with him more. This is a great article that discusses the need for PR agencies [...] [...] recently read David Henderson’s post There’s More to Communications than Just Hourly Billing and couldn’t agree with him more. This is a great article that discusses the need for PR agencies [...]

]]> http://www.davidhenderson.com/2010/04/15/theres-more-to-communications-than-just-hourly-billing/#comment-4487 Jim Barbagallo Fri, 16 Apr 2010 15:01:55 +0000 http://www.davidhenderson.com/?p=6312#comment-4487 Great post, David. With a big PR agency in my background, I've seen the situation you describe many times. I think it's part entitlement and arrogance on part of the big agencies - they think that just showing up is getting the job done. Your "small" team achieved great results for the G5 campaign because of the culture of your team, and it's a culture one sees at lots of "small" focused agencies too -- where it's all about rolling up your sleeves and getting your hands dirty and delivering great results. Great post, David. With a big PR agency in my background, I’ve seen the situation you describe many times. I think it’s part entitlement and arrogance on part of the big agencies – they think that just showing up is getting the job done. Your “small” team achieved great results for the G5 campaign because of the culture of your team, and it’s a culture one sees at lots of “small” focused agencies too — where it’s all about rolling up your sleeves and getting your hands dirty and delivering great results.

]]> http://www.davidhenderson.com/2010/04/15/theres-more-to-communications-than-just-hourly-billing/#comment-4477 Alyson Rybar Fri, 16 Apr 2010 02:04:49 +0000 http://www.davidhenderson.com/?p=6312#comment-4477 David, This is a great post! PR professionals need to provide clients with more than just hours on a timesheet. It needs to be about results. David,
This is a great post! PR professionals need to provide clients with more than just hours on a timesheet. It needs to be about results.

]]> http://www.davidhenderson.com/2010/04/15/theres-more-to-communications-than-just-hourly-billing/#comment-4466 Tweets that mention There’s More to Communications than Just Hourly Billing | David Henderson - author, media strategist, journalist -- Topsy.com Thu, 15 Apr 2010 14:32:56 +0000 http://www.davidhenderson.com/?p=6312#comment-4466 [...] This post was mentioned on Twitter by thoughtLEADERS, LLC, Sheryl Roehl. Sheryl Roehl said: AMEN: RT @davidhenderson: There's much, much more to PR and communications than just hourly billing. http://twurl.nl/amonhj #in [...] [...] This post was mentioned on Twitter by thoughtLEADERS, LLC, Sheryl Roehl. Sheryl Roehl said: AMEN: RT @davidhenderson: There's much, much more to PR and communications than just hourly billing. http://twurl.nl/amonhj #in [...]

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