Comments on: Creating Confusion by “Rebranding” an Organization http://www.davidhenderson.com/2010/04/21/creating-confusion-by-rebranding-an-organization/?utm_source=rss&utm_medium=rss&utm_campaign=creating-confusion-by-rebranding-an-organization Writer, communications strategist, Emmy Award winning former CBS News correspondent Tue, 22 May 2012 15:13:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: uberVU - social comments http://www.davidhenderson.com/2010/04/21/creating-confusion-by-rebranding-an-organization/#comment-4537 uberVU - social comments Thu, 22 Apr 2010 10:48:10 +0000 http://www.davidhenderson.com/?p=6420#comment-4537 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by davidhenderson: Creating confusion by "rebranding" a company or organization. http://twurl.nl/0vqnks... Social comments and analytics for this post…

This post was mentioned on Twitter by davidhenderson: Creating confusion by “rebranding” a company or organization. http://twurl.nl/0vqnks…

]]> By: Susan Murphy http://www.davidhenderson.com/2010/04/21/creating-confusion-by-rebranding-an-organization/#comment-4534 Susan Murphy Wed, 21 Apr 2010 23:42:47 +0000 http://www.davidhenderson.com/?p=6420#comment-4534 My partner and I were fortunate a few weeks ago to have a phone meeting with one of the most successful and prolific TV producers in Canada, about a television show we produce locally. He inspired us greatly, by asking us a really simple question, with a really challenging answer: "What is your show about?". When we came up with an answer, he kept going, asking more and more questions until we were at a really granular level of what was the true essence of the show. In the day to day stress and hustle of producing a TV show, it's easy to become "too close" to it - we are so focused on the details, that we can no longer step back and see what it really is we're trying to accomplish. I think many companies suffer the same problem - they are so mired in the weeds that they can't step back and see the essence of who they are. Companies and individuals would be well served to spend less time navel gazing and a little more time asking themselves questions that help them to better understand the essence of what they bring to their customers. My partner and I were fortunate a few weeks ago to have a phone meeting with one of the most successful and prolific TV producers in Canada, about a television show we produce locally. He inspired us greatly, by asking us a really simple question, with a really challenging answer: “What is your show about?”. When we came up with an answer, he kept going, asking more and more questions until we were at a really granular level of what was the true essence of the show.

In the day to day stress and hustle of producing a TV show, it’s easy to become “too close” to it – we are so focused on the details, that we can no longer step back and see what it really is we’re trying to accomplish.

I think many companies suffer the same problem – they are so mired in the weeds that they can’t step back and see the essence of who they are. Companies and individuals would be well served to spend less time navel gazing and a little more time asking themselves questions that help them to better understand the essence of what they bring to their customers.

]]> By: tom http://www.davidhenderson.com/2010/04/21/creating-confusion-by-rebranding-an-organization/#comment-4531 tom Wed, 21 Apr 2010 16:54:12 +0000 http://www.davidhenderson.com/?p=6420#comment-4531 So what's a company to do when it is in the process of changing it's focus to better take care of it's customers? What would be a good first few steps in rebranding? I think David's comments are absolutely right, my challenge is what next, because for some companies it needs to happen. So what’s a company to do when it is in the process of changing it’s focus to better take care of it’s customers?
What would be a good first few steps in rebranding?
I think David’s comments are absolutely right, my challenge is what next, because for some companies it needs to happen.

]]> By: DH http://www.davidhenderson.com/2010/04/21/creating-confusion-by-rebranding-an-organization/#comment-4530 DH Wed, 21 Apr 2010 15:38:55 +0000 http://www.davidhenderson.com/?p=6420#comment-4530 Hattie, Thanks for your comment, and I believe you are so right. A "rebranding" mindset too often is akin to a step back to another era of organizational behavior ... that too often did not work then and may not work today. David Hattie,

Thanks for your comment, and I believe you are so right. A “rebranding” mindset too often is akin to a step back to another era of organizational behavior … that too often did not work then and may not work today.

David

]]> By: Tweets that mention Creating Confusion by “Rebranding” an Organization | David Henderson - author, media strategist, journalist -- Topsy.com http://www.davidhenderson.com/2010/04/21/creating-confusion-by-rebranding-an-organization/#comment-4529 Tweets that mention Creating Confusion by “Rebranding” an Organization | David Henderson - author, media strategist, journalist -- Topsy.com Wed, 21 Apr 2010 15:36:39 +0000 http://www.davidhenderson.com/?p=6420#comment-4529 [...] This post was mentioned on Twitter by thoughtLEADERS, LLC, Hattie Horn. Hattie Horn said: Dead on message from @davidhenderson: Creating Confusion by “Rebranding” an Organization http://bit.ly/afAVIV #branding #marketing [...] [...] This post was mentioned on Twitter by thoughtLEADERS, LLC, Hattie Horn. Hattie Horn said: Dead on message from @davidhenderson: Creating Confusion by “Rebranding” an Organization http://bit.ly/afAVIV #branding #marketing [...]

]]> By: Hattie http://www.davidhenderson.com/2010/04/21/creating-confusion-by-rebranding-an-organization/#comment-4528 Hattie Wed, 21 Apr 2010 15:30:39 +0000 http://www.davidhenderson.com/?p=6420#comment-4528 The issue of 'branding' has been debated and discussed for years and it still seems that companies, even some of the biggest organizations, still don't get it. Companies take implusive measures to get attention or 'sell' instead of being strategic. It's just sad. The issue of ‘branding’ has been debated and discussed for years and it still seems that companies, even some of the biggest organizations, still don’t get it. Companies take implusive measures to get attention or ‘sell’ instead of being strategic. It’s just sad.

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