Comments on: A Case Study of Poor Crisis Management http://www.davidhenderson.com/2010/04/22/a-case-study-of-poor-crisis-management/?utm_source=rss&utm_medium=rss&utm_campaign=a-case-study-of-poor-crisis-management Writer, communications strategist, Emmy Award winning former CBS News correspondent Tue, 22 May 2012 15:13:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Jamie Turner http://www.davidhenderson.com/2010/04/22/a-case-study-of-poor-crisis-management/#comment-4546 Jamie Turner Fri, 23 Apr 2010 08:27:03 +0000 http://www.davidhenderson.com/?p=6463#comment-4546 I'm beginning to think that Toyota will come out of this better and stronger. But it'll take a full decade for that to happen. In the meantime, they'll lose market share and billions in revenue. Remember Audi with their problems in the mid-1980s? It was a disaster. But they've turned things around -- albeit 30 years later. LOL. Best, Jamie I’m beginning to think that Toyota will come out of this better and stronger. But it’ll take a full decade for that to happen. In the meantime, they’ll lose market share and billions in revenue.

Remember Audi with their problems in the mid-1980s? It was a disaster. But they’ve turned things around — albeit 30 years later. LOL.

Best,
Jamie

]]> By: David Henderson http://www.davidhenderson.com/2010/04/22/a-case-study-of-poor-crisis-management/#comment-4540 David Henderson Thu, 22 Apr 2010 19:45:00 +0000 http://www.davidhenderson.com/?p=6463#comment-4540 I couldn't agree with you more ... and there are so many qualified professionals to help. It's just Toyota's style. I couldn’t agree with you more … and there are so many qualified professionals to help. It’s just Toyota’s style.

]]> By: Adrienne Szewczyk http://www.davidhenderson.com/2010/04/22/a-case-study-of-poor-crisis-management/#comment-4539 Adrienne Szewczyk Thu, 22 Apr 2010 19:42:27 +0000 http://www.davidhenderson.com/?p=6463#comment-4539 "The company is blanketing TV and online coast-to-coast with advertisements but is not engaging with or listening to customers." Even their advertisements feel wrong and dishonest. As recently as yesterday I saw a Toyota commercial stating that they were one of America's most "reliable cars" and I thought to myself...seriously?!? Even if that were statistically true, people aren't going to buy that right now. They need PR help. Bad. And America deserves an explanation and a very public apology. “The company is blanketing TV and online coast-to-coast with advertisements but is not engaging with or listening to customers.”

Even their advertisements feel wrong and dishonest. As recently as yesterday I saw a Toyota commercial stating that they were one of America’s most “reliable cars” and I thought to myself…seriously?!? Even if that were statistically true, people aren’t going to buy that right now.

They need PR help. Bad. And America deserves an explanation and a very public apology.

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