Archive for May, 2010
PRSA: Online Newsrooms in the Digital Era
Arizona-based public relations professional and writer Ryan Zuk writes for Public Relations Society of America (PRSA) about the essence of the dynamic new real-time news approach taken by Imperial Sugar Company to present news of the sugar industry and broaden its awareness.
Black Tide: BP’s Lack of Online Media Management
A keynote speaker at last week’s combined IABC/PRSA conference in Salt Lake City said BP (British Petroleum) was doing a good job of managing crisis communications as a result of the oil spill in the Gulf by using online social media. I do not agree.
Crisis Communications Online During an Oil Spill
Google “BP” or “Transocean” … and the first page of search results, alone, reveals the magnitude of the metastasizing online brand image and reputation crisis facing these two publicly traded companies.
Dulles: World’s Worst Airport
Dulles International Airport, west of Washington, has once again lived up to a reputation that if there is a choice between doing something right – which means convenience for air travelers – or totally and expensively screwing something up, the airport’s federal government decision-makers will always choose the latter.
