http://www.davidhenderson.com/2010/08/30/cdc-conference-on-communications/?utm_source=rss&utm_medium=rss&utm_campaign=cdc-conference-on-communications Writer, communications strategist, Emmy Award winning former CBS News correspondent Tue, 22 May 2012 15:13:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://www.davidhenderson.com/2010/08/30/cdc-conference-on-communications/#comment-5207 Robin Stevens Payes Thu, 19 Aug 2010 14:41:48 +0000 http://www.davidhenderson.com/?p=6906#comment-5207 Sorry I couldn't hear your presentation at #hcmm10, but thanks for posting online. So, are you saying that outreach should no longer focus on mainstream media but on influencers - including social media (bloggers, Twitter, etc.) to drive news? With legacy media still shedding staff like trees their leaves in November, and so many former reporters freelancing, where does the media relations strategy fit into an overall social marketing campaign these days, if anywhere? How do you convince clients of this shift - and encourage them to join in the conversation as it is now being waged, in multiple directions - as opposed to "informing" the public what they want the "general public" to know? Sorry I couldn’t hear your presentation at #hcmm10, but thanks for posting online. So, are you saying that outreach should no longer focus on mainstream media but on influencers – including social media (bloggers, Twitter, etc.) to drive news? With legacy media still shedding staff like trees their leaves in November, and so many former reporters freelancing, where does the media relations strategy fit into an overall social marketing campaign these days, if anywhere? How do you convince clients of this shift – and encourage them to join in the conversation as it is now being waged, in multiple directions – as opposed to “informing” the public what they want the “general public” to know?

]]> http://www.davidhenderson.com/2010/08/30/cdc-conference-on-communications/#comment-5198 Tweets that mention CDC Conference on Communications | David Henderson - author, media strategist, journalist -- Topsy.com Thu, 19 Aug 2010 03:57:17 +0000 http://www.davidhenderson.com/?p=6906#comment-5198 [...] This post was mentioned on Twitter by David Henderson, Doug Weinbrenner, thoughtLEADERS, LLC, Social Marketers, With Me Comes A Cure and others. With Me Comes A Cure said: RT @davidhenderson: As promised, my keynote presentation at the CDC's conference on communications is now online. #HCMM10 http://bit.ly/9Faxv8 [...] [...] This post was mentioned on Twitter by David Henderson, Doug Weinbrenner, thoughtLEADERS, LLC, Social Marketers, With Me Comes A Cure and others. With Me Comes A Cure said: RT @davidhenderson: As promised, my keynote presentation at the CDC's conference on communications is now online. #HCMM10 http://bit.ly/9Faxv8 [...]

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