Archive for September, 2010
Is the PR Industry Just Sleepwalking Between 9 and 5?
Despite impressive advances in technology, many if not most PR agencies have yet to awaken to the digital era’s opportunities. It’s like the PR business isn’t fully aware of a fast-moving train that’s essential for making business and industry more competitive.
Four Ways to Save News Publishing
New Orleans journalist and writer Karen Dalton-Beninato has more than 20 years in the news business … and has been both musing and disappointed over the demise of mainstream newspapers. She shares her recent column from Huffington Post.
How PR People Rebuff the Media, Risk Brand Image
As co-founder and publisher of BoomerCafé – the online magazine for baby boomers – I was checking Community Coffee’s website the other day for a contact. I was going to write a story about coffee. What I found instead was a corporate online fortress.
















