Archive for October, 2010
Brand Journalism Creates Another Viable News Outlet
Phoenix-based writer and public relations strategist Ryan Zuk has been looking at the fast-emerging concept of Brand Journalism … and, he likes what he sees. Here is his latest column for PRSA.org’s Public Relations Tactics.
Flash Leads to Poor Online Communications
Big creative, PR and ad agencies love to sell clients on websites chock-full of Flash features. It’s in their bag of tricks – like tossing a handful of glitter in the air to make clients gleeful with “ohs” and “ahs.” But, the technology is becoming outdated.
Brand Journalism Goes Global
In today’s digital era, with powerful communications tools at our fingertips, brand journalism has come of age and is soaring in popularity to enhance the image, reputation and competitive leadership of companies and organizations.
