http://www.davidhenderson.com/2010/10/09/brand-journalism-goes-global/?utm_source=rss&utm_medium=rss&utm_campaign=brand-journalism-goes-global Writer, communications strategist, Emmy Award winning former CBS News correspondent Tue, 22 May 2012 15:13:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://www.davidhenderson.com/2010/10/09/brand-journalism-goes-global/#comment-6673 DH Sun, 10 Oct 2010 15:20:42 +0000 http://www.davidhenderson.com/?p=7312#comment-6673 Don, You have put your finger on the core issue, I believe -- "write better." In my work with a wide variety of clients, I find that many good PR, marketing and advertising professionals lack accomplished writing skills and, in the area of brand journalism, they completely lack the ability to write with a sense of balance. The style of writing that seems to be taught in many schools is "one-way," for lack of a better description. It's not engaging or balanced but rather promoting. And, that style simply falls short of being effective in today's interactive communications environments. David Don,
You have put your finger on the core issue, I believe — “write better.” In my work with a wide variety of clients, I find that many good PR, marketing and advertising professionals lack accomplished writing skills and, in the area of brand journalism, they completely lack the ability to write with a sense of balance. The style of writing that seems to be taught in many schools is “one-way,” for lack of a better description. It’s not engaging or balanced but rather promoting. And, that style simply falls short of being effective in today’s interactive communications environments.
David

]]> http://www.davidhenderson.com/2010/10/09/brand-journalism-goes-global/#comment-6668 Don Bates Sun, 10 Oct 2010 13:52:10 +0000 http://www.davidhenderson.com/?p=7312#comment-6668 For me, anything that deals with branding, regardless of who does it, involves public relations, advertising and marketing. To suggest otherwise is disingenuous, although I'm sure a whole lot of journalists want us to believe they can do something with branding that practitioners in these other fields can't. Probably the only thing they can do better, and that's debatable, is write better. For me, anything that deals with branding, regardless of who does it, involves public relations, advertising and marketing. To suggest otherwise is disingenuous, although I’m sure a whole lot of journalists want us to believe they can do something with branding that practitioners in these other fields can’t. Probably the only thing they can do better, and that’s debatable, is write better.

]]> http://www.davidhenderson.com/2010/10/09/brand-journalism-goes-global/#comment-6631 Tweets that mention Brand Journalism Goes Global | David Henderson - author, journalist, communications strategist -- Topsy.com Sat, 09 Oct 2010 13:50:19 +0000 http://www.davidhenderson.com/?p=7312#comment-6631 [...] This post was mentioned on Twitter by David Henderson, Brenda Mantz, Dawn, Tulip, David Henderson and others. David Henderson said: RT @DavidHenderson "Brand Journalism" spreads global ... or, at least, to France, which is terrific. http://twurl.nl/25mih1 [...] [...] This post was mentioned on Twitter by David Henderson, Brenda Mantz, Dawn, Tulip, David Henderson and others. David Henderson said: RT @DavidHenderson "Brand Journalism" spreads global … or, at least, to France, which is terrific. http://twurl.nl/25mih1 [...]

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