Archive for November, 2010
Something’s Broken Between TSA and the Flying Public
In the U.S. — a country which does not embrace profiling at airports even though most of the bad guys in recent years have been easy to fit into a profile — we are being subjected to increased and more invasive TSA inspections at airports when we have joint replacements. And, none of it is going down well with Americans.
The Death of Traditional Online “Newsrooms”
It is a reality in our fast-moving, digital-driven world that words matter. And, certainly in the field of communications where new uses and more precise words and phrases play a key role in determining such essential factors as competitive differentiation, authenticity and value.
The Impact of Brand Journalism in the Digital Era
In today’s world, news is the most effective method of influence. If you can place your organization’s voice at the center of the online discussion, you can achieve the greatest effectiveness for your brand, issue or crisis. News Group Net LLC shapes online conversations and news to achieve goals
