Archive for December, 2010
Five Steps to Organic Social Media in 2011
It’s fascinating to watch the explosion in online social media … terrific examples of social media propelling companies and messages to prominence while, on the other hand, the proliferation of so-called “social media gurus” who don’t have a clue how it all works.
The News Is Dead. Long Live the News!
The new breed of brand journalism in the digital era involves customers, employees, stakeholders and communities through an open exchange of news and sharing … and influence.
What Qualities Determine a “Global City”
When someone says they want to “rebrand” something, the idea is usually flawed from the beginning. Why? Because too often well-meaning quests for greatness become distilled into slogans. Take Tel Aviv, for example.
