Archive for February, 2011
Advantage of Brand Journalism Delivers Distinction
One advantage of a company or organization embracing the model of brand journalism communications is an ability to almost instantly create clear and effective brand distinction, to demonstrate what’s more unique about your products or services than competitors.
Witnessing the Spreading Uprising of Ordinary People
Watching people risk their lives to rise up for greater personal freedoms and against totalitarian regimes, one has to wonder … could it happen here, in America?
Celebrity Has Killed Television News
In the excellent PBS series about America presidents, I was struck by how ABC’s Sam Donaldson and other journalists shouted pointed questions at then-President Ronald Reagan in the late ’80s. No one shouts at any president like that today.
Self-Inflicted Brand Damage for Groupon and Kenneth Cole
When I watched the now-controversial television commercial for deal-of-the-day website Groupon.com, along with millions of other people during the SuperBowl, my first thought was about actor Timothy Hutton. Has his career sunk to this low?
David Meerman Scott: “Carpe Diem”
A review of David Meerman Scott’s latest book: Opportunity knocks daily, if not hourly, for companies and organizations that are paying attention to the online discourse about their products and services. And public relations success depends on the ability to engage these discussions in “real-time.”
The Dynamic Evolution of Brand Journalism
Back in June 2004, digital world visionary and author Seth Godin asked the rhetorical question on his blog – “Brand Journalism?” He was referring to a “new marketing technique” announced by Larry Light, CMO at McDonald’s. Brand journalism has undergone a sea change since then.
