Archive for March, 2011
Brand Journalism in the Communications Mix
In a few days, it will be my honor to join communications leaders in Europe for the first International Brand Journalism Workshop to be held in Prague, April 14-15. All the elements have come together, I believe, for an exciting conference.
Loving the New Styles of Photo Journalism
Photo journalism is a major player in the new trends happening in the digital media revolution. Clever, natural, attention-getting images of life in action. No one is better at this new digital era future of photo journalism than Kerry Maloney.
Henry Posner on Social Media: Integrity Counts
Henry Posner, one of the nation’s most respected voices in corporate online social media, is a no-nonsense kind of guy, and he has a no-nonsense definition of social media: “A one-to-one conversation in a roomful of people where all of them are listening.”
NPR Struggles to Survive After Self-Inflicted Damage
Maybe it’s because Washington, D.C., has grown into such a heady atmosphere of political power over the last 25 years that the hubris and arrogance has rubbed off on pillars of mainstream news media. We are witnessing the public destruction of National Public Radio (NPR).
USC Launches Communications, Public Policy Forums in DC
The University of Southern California is addressing critical national and global issues through a new program of roundtable forums at its offices in Washington, D.C. And, the series includes exciting new directions on the merging of journalism and communications.
What is Corporate Storytelling?
Corporate storytelling is at the core of the new wave of brand journalism and corporate community building. But, what is the business of transmedia storytelling? That’s the question that Belgium-based corporate storyteller Raf Stevens (left) has been asking, and a lot of people are interested.
